Google Sheets Integration

Integrate Leadfeeder with Google Sheets

Jump to


    Integrating Leadfeeder with Google Sheets unlocks a new level of efficiency and insight for salespeople, marketers, and agencies alike. By seamlessly combining Leadfeeder's robust lead generation and website visitor tracking capabilities with the versatility and accessibility of Google Sheets, teams can collaborate, analyze, and respond to potential leads in real-time. This integration ensures that opportunities are never missed, and the high-quality data from Leadfeeder enriches the collaborative features of Google Sheets, making it an essential setup for professionals aiming to streamline their lead management process.

    On this page, we'll delve into the numerous benefits of integrating Leadfeeder with Google Sheets, outlining what you need to set up the integration, guiding you through the process of integration, and exploring various use cases. Additionally, we will provide assistance for troubleshooting your Leadfeeder integration and answer frequently asked questions to ensure a smooth and productive experience with Leadfeeder and Google Sheets.

    Reasons to Integrate Leadfeeder with Google Sheets

    • The integration automatically adds new Leadfeeder leads to Google Sheets as rows, streamlining the lead management process.
    • It allows for efficient management of incoming lead information, keeping it organized and readily accessible.
    • Facilitates the process of managing leads before they are handed off to the sales team, ensuring better lead handling.
    • Automatically sends leads to your CRM, enhancing the lead nurturing and follow-up process.
    • Enables assignment of leads to specific team members, ensuring accountability and prompt action on each lead.
    • Stores your Leadfeeder data in Google Sheets, making it easy to access and share with relevant parties.
    • Integration with other tools and software is simplified, allowing for a more cohesive use of lead data.
    • Allows for deeper analysis of Leadfeeder data, aiding in strategic decision-making and optimization of marketing efforts.

    Setting Up Integration Between Leadfeeder and Google Sheets

    Integrating Leadfeeder with Google Sheets via Zapier offers a seamless way to transfer visit details directly into sheets, enabling efficient data analysis and report building. This integration is not only a time-saver, but it also provides in-depth insights into client visit behaviors, such as visit sources and viewed pages. Below is a step-by-step guide on what you need to prepare for setting up this integration.

    1. Ensure you have an active account or sign up for free to access Leadfeeder services.
    2. Connect Leadfeeder with Google Data Studio to leverage its reporting capabilities.
    3. Use the Zap created by BFJ Media to link Leadfeeder with Google Sheets, which involves a two-step process.
    4. Set up the trigger for the Zap to activate anytime a new lead is created in Dealfront.
    5. Configure the action for the Zap to create multiple spreadsheet rows in Google Sheets whenever the trigger occurs.
    6. Allocate approximately one minute for the setup process of the Zap.
    7. Take advantage of the 14-day free trial offered for this Zap to test its benefits and functionality.
    8. Be aware that this integration is designed to work with Dealfront, the go-to-market platform for Europe, and Google Sheets.

    Integrating Leadfeeder with Google Sheets

    Integrating Leadfeeder with Google Sheets can be accomplished through multiple methods, each catering to different aspects of lead management and reporting. This integration streamlines the process of adding new leads into a manageable format and enhances the capability to create customized reports and dashboards for an in-depth analysis of lead data.

    Automatic Addition of New Leads

    The direct integration between Leadfeeder and Google Sheets allows for new leads from Leadfeeder to be added automatically as rows in Google Sheets. This feature is particularly useful for managing lead information efficiently before it is passed to the sales team, ensuring that leads are tracked and handled with ease.

    Enhanced Reporting with Google Data Studio

    Leadfeeder's integration with Google Data Studio enables users to group Leadfeeder data by multiple dimensions, create custom reports, and embed Leadfeeder data into Google Data Studio dashboards. This integration offers advanced data visualization and reporting capabilities that help businesses gain insightful analytics on their leads.

    Using Zap by BFJ Media

    BFJ Media has created a Zap that facilitates the connection between Leadfeeder and Google Sheets. This Zap operates in two steps: triggering when a new lead is identified in Dealfront and then creating multiple spreadsheet rows in Google Sheets for each lead. The setup process for this Zap is swift, taking just about one minute, and is estimated to save users approximately 1.2 hours per week. Additionally, this integration is initially free for 14 days and is currently utilized by 57 people.

    Alternative: Sourcetable Sync

    As an alternative to using a direct integration, Sourcetable offers a solution to sync live data from almost any app or database, including Leadfeeder. Utilizing Sourcetable allows for a seamless aggregation of data, which can be beneficial for users seeking a centralized platform to manage their leads alongside other business metrics.

    Common Use Cases

    • L
      Google Sheets Integration
      Tracking and logging new website visits in real-time on a google sheets spreadsheet
    • L
      Google Sheets Integration
      Building custom reports from website visit data collected by leadfeeder
    • L
      Google Sheets Integration
      Setting up triggers in google sheets to identify when specific types of companies visit the user’s website

    Frequently Asked Questions

    How do I integrate Leadfeeder with Google Sheets?

    To integrate Leadfeeder with Google Sheets, use Zapier to activate the integration. This will allow new leads from Leadfeeder to be added automatically as rows in Google Sheets.

    Will the integration automatically add new leads into Google Sheets?

    Yes, once the integration is activated, new leads from Leadfeeder will be automatically added to Google Sheets as rows.

    Can I manage lead information in Google Sheets before handing it off to my sales team?

    Yes, you can manage your incoming lead information in Google Sheets before handing it over to your sales team.

    Does Zapier integrate with MeetAlfred?

    No, Zapier does not integrate with MeetAlfred.

    Does Seamless AI support any actions with the integration?

    No, Seamless AI does not have any actions that it supports with the integration.


    In summary, integrating Leadfeeder with Google Sheets offers a powerful combination for enhancing lead generation and analysis capabilities. With Leadfeeder's ability to track website visitors and identify potential companies, coupled with Google Sheets' flexibility and collaborative functions, teams can streamline their sales and marketing efforts efficiently. The integration is ideal for the 60,000+ salespeople, marketers, and agencies already using Leadfeeder, as it merges mature features and high-quality data with the versatility of Google Sheets. Although this integration is compelling, you may consider using Sourcetable as an alternative to simplify your workflow even further. Sign up for Sourcetable to get started and elevate your data management to the next level.

    Recommended Google Sheets Integrations

    Connect your Leadfeeder Data

    Analyze data, automate reports and create live dashboards
    for all your business applications, without code. Get unlimited access free for 14 days.