Google Sheets Integration

Integrate Hubspot Webhook with Google Sheets

Jump to


    Integrating HubSpot Webhooks with Google Sheets unlocks the power of real-time data synchronization and workflow automation, bridging the gap between your business events and spreadsheet analysis. This seamless connection allows for instant updates in Google Sheets whenever a significant event occurs in your HubSpot account, such as new contact creation or deal updates. By leveraging this integration, you gain the ability to collaborate effortlessly, utilize the built-in intelligence features of Sheets, and foster a more data-driven decision-making environment. Here, we'll explore the importance of this integration, outlining everything from the setup necessities to practical use cases, ensuring you have the insights and guidance needed to streamline your processes.

    On this comprehensive page, we're delving into the essentials of why integrating HubSpot Webhooks with Google Sheets is a strategic move for your business. Whether you're looking to enhance your team's efficiency, ensure data accuracy, or capitalize on Google Sheets' collaborative and intelligent features, we've got you covered. We will walk you through the setup requirements, the step-by-step process of integration, and a variety of use cases that demonstrate the practical benefits of this integration. Additionally, we'll provide troubleshooting tips for common issues and answer frequently asked questions to ensure a smooth and successful HubSpot Webhook integration with Google Sheets.

    Reasons to Integrate HubSpot Webhook with Google Sheets

    • Using the Create Google Sheet row action and Update data in a Google Sheet action can add data from HubSpot properties to a spreadsheet.
    • This can be used to send contact data from new leads to a spreadsheet for a sales outreach team.
    • You can format the date property into your desired format by adding a Format data action before the Create Google Sheets row action.
    • Use the Update existing Google Sheet rows action to add data to existing rows.

    Requirements for HubSpot Webhook to Google Sheets Integration

    To effectively integrate HubSpot's webhook functionality with Google Sheets, certain prerequisites and steps must be followed. This integration enables the automatic transmission of data from HubSpot events to a Google Sheet, facilitating real-time updates and centralized data management. Below is a list of requirements and actions that will guide you through setting up this integration.

    1. Ensure you have a subscription to one of the necessary HubSpot tiers: Marketing Hub Professional, Enterprise Sales Hub Professional, Enterprise Service Hub Professional, Enterprise Operations Hub Professional.
    2. Set up a HubSpot app if you have not already done so, as webhooks are associated with apps rather than individual accounts.
    3. Deploy a publicly available and secure (HTTPS) endpoint to receive HTTP requests sent by the Webhooks API.
    4. In HubSpot, subscribe to the events you wish to monitor by creating webhook subscriptions, using the POST request format provided in the documentation.
    5. Prepare your Google Sheet, making certain the header row starts in the first column of the first row, with each column header properly labeled to match HubSpot properties.
    6. Use the "Create Google Sheet row" or "Update data in a Google Sheet" action within HubSpot to establish a connection to your Google Sheet and send data.
    7. If utilizing Operations Hub Professional, add a "Format data action" before the "Create Google Sheets row action" to format date properties into your preferred format.
    8. Connect the HubSpot app to Google Sheets either from the App Marketplace or within a workflow to complete the integration process.

    Integrating HubSpot with Google Sheets

    Integrating HubSpot with Google Sheets can be achieved in several ways, depending on your needs and the type of subscription you have. Whether you're looking to add new data to your spreadsheet or update existing rows, various actions within HubSpot's workflow can facilitate this process. Below, we explore the different methods to integrate HubSpot webhook with Google Sheets, ensuring a seamless data transfer.

    Using Create Google Sheet Row Action

    The 'Create Google Sheet row' action is a straightforward method to send data from HubSpot properties to a new row in your Google Sheets. This action is ideal when you want to insert new data rather than modify what's already present. It's important to note that this action will not add to existing rows but will instead insert a new row into the sheet.

    Using Update Data in Google Sheet Action

    If you need to add data to existing rows within your spreadsheet, the 'Update data in a Google Sheet' action is the appropriate choice. This action allows you to target the first 100 columns of a spreadsheet, with the limitation of not exceeding 5,000,000 cells overall. Remember that this action can also affect cells and formulas that reference the data being updated.

    Formatting Date Properties

    For Operations Hub Professional subscribers, formatting date properties before sending them to Google Sheets is possible using the 'Format data' action. This step ensures that dates are in the correct format for your spreadsheet. Additionally, in Google Sheets, you can utilize formulas to convert dates from milliseconds if necessary.

    Alternative Integration with Sourcetable

    As an alternative to directly integrating with HubSpot's provided actions, you can use Sourcetable to sync your live data from HubSpot to Google Sheets. Sourcetable offers the ability to connect with almost any app or database, providing a flexible solution for managing and analyzing your data efficiently.

    Common Use Cases

    • H
      Google Sheets Integration
      Send contact data from new hubspot leads to a spreadsheet for sales outreach team management
    • H
      Google Sheets Integration
      Automatically update existing rows in google sheets with new data from hubspot properties
    • H
      Google Sheets Integration
      Format and convert date properties from hubspot into a readable format within google sheets
    • H
      Google Sheets Integration
      Create new rows in a google sheet for real-time data organization and analysis when new data is available in hubspot

    Frequently Asked Questions

    Why is my HubSpot to Google Sheets integration not installing?

    Common issues include errors in console logs, backend issues, a recent update to your computer system, or having an AdBlocker installed on your browser.

    How can I format a date property into my desired format when using the HubSpot to Google Sheets integration?

    If you have an Operations Hub Professional subscription, you can format the date property by adding a Format data action before the Create Google Sheets row action.

    What formula can I use to convert dates from milliseconds in Google Sheets?

    You can use the formula =A1/1000/60/60/24 + DATE(1970,1,1) in a separate column to convert dates from milliseconds.

    What should I be aware of when adding data with the Create Google Sheet row action?

    Adding data with the Create Google Sheet row action can affect referenced cells and formulas, and inserts a new row which could impact existing data structure.

    Is there a limit to the number of columns I can update using the Update existing Google Sheet rows action?

    Yes, only the first 100 columns in a spreadsheet can be updated using the Update existing Google Sheet rows action.


    Integrating HubSpot's Webhooks API with Google Sheets unlocks a powerful synergy between two robust platforms, providing real-time updates and scalable event handling for your HubSpot app directly within the familiar, collaborative environment of Google Sheets. By setting up webhooks, you can ensure that your Google Sheets are always up-to-date with the latest changes from your HubSpot events, such as contacts and deals, without the need for constant polling. Moreover, the integration leverages Google Sheets' advanced features like Smart Fill and formula suggestions, enhancing data analysis and intelligence. To streamline this process even further, bypass traditional integration complexities by signing up for Sourcetable. With Sourcetable, you can efficiently manage your data across multiple platforms in one place. Get started with Sourcetable today and elevate your data management to the next level.

    Recommended Google Sheets Integrations

    Connect your Hubspot Webhook Data

    Analyze data, automate reports and create live dashboards
    for all your business applications, without code. Get unlimited access free for 14 days.