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Sync Optimizely data to Sourcetable


Optimizely enables businesses to deliver continuous experimentation and personalization across websites, mobile apps, and connected devices. The platform provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, and can be used to measure A/B testing results and cookie usage, among other important KPIs.

Sync Optimizely data to Sourcetable

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Find out how to make the most of your Optimizely data with Sourcetable

Sourcetable Benefits

Query analytics data quickly & easily

Optimizely allows users to carry out A/B testing and website personalization, using web content management and digital commerce tools. Sourcetable users can sync and combine data from Optimizely with inputs from other key platforms and databases, allowing them to keep track of key metrics and their interactions with other important activities and platforms, easily and at a glance.


Syncing your Optimizely data to Sourcetable allows users to query inputs from multiple analytics platforms without having to learn SQL – making your key e-commerce data readily available to all members of your team.


Sourcetable brings together key data from Optimizely and other platforms quickly and intuitively, allowing users to automate processes and freeing up time to focus on other important aspects of their websites.

An example interface to create an automation when sales surpass certain number


Sourcetable comes with a full suite of visualization tools for your reporting needs - from bar charts and line graphs to burn charts, mapping, scatter plots, and more. Create visually striking dashboards and share with your team to identify the metrics that matter most.

A simple flow showing how a table converts to a chart easily

Find out how to get the most from Optimizely with Sourcetable

A Magic Wand

Smart Templates

Use out of the box tried and tested templates in order to cross-reference Optimizely data and enable data collaboration across your entire organisation

A Magic Wand

Quick Analysis

Analyse and cross-reference your developer and user analytics instantly in comprehensive, dynamic reports

A Magic Wand

Ease Of use

Compile all your Optimizely data into a spreadsheet, query it and find the key business insights behind the numbers, allowing you to confidently update and improve your website.

Who uses Optimizely data in Sourcetable

👨‍💻 Developers

👩🏼‍💼 Product Managers

🚀 Founders

🏢 Ecommerce businesses

Here's a sample of Optimizely data that will be available in your Sourcetable spreadsheets:

Show all (33)


Attribute defines the characteristics of audiences that decide which experiences they want to be included in.

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Audience defines the persons who can be included in the experiments

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Contains change id, campaign id, campaign last modified and dependent change id

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Contains the history of changes that are made to a campaign

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Contains associations of campaign and page along with columns of created, earliest, holdback, latest, name, status and url targetting information

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Contains associations of campaign history and event along with columns of aggregator, field, scope, and winning direction

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Contains association of campaign history and page.

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Contains visitor id, session id, account id, entity id, user ip, user agent, referer, event type and name, value, revenue, quantity, revision, client engine and version

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Contains conversion id, type and value

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Contains conversion id, campaign id, experiment id, variation id, and is holdback

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Contains conversion id, key and value

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Contains campaign id, experiment id, variation id, timestamp, process timestamp, visitor id, session id, account id, user ip, user agent, referer, revision, and client engine and version

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Contains name, decision id, type and value

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Contains project id, page id, archived, category, description, event type, key, name, created, is classic and editable

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Contains associations of change id, experiment history, experiment last modified and dependent change id

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Contains experiment id, experiment last modified, action id, allow additional redirect, async, tag attribute fields, css fields, destination, extension id, name, operatorm selector, src, type and value

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Contains campaign id, project id, url targeting page id, allocation policy, audience conditions, created, description, earliest, holdback, key, latest, name, schedule time zone, start time, stop time, status, type and url target fields

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Contains experiment id, experiment last modified, experiment history, event, aggregator, field, scope, winning direction

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Contains associations of experiment id, page id and experiment last modified

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Contains experiment id, experiment last modified, metric variation id, metric name, confidence threshold, end time, metric aggregator, metric conclusion loser and winner, metric event id,metric event id, metric scope, metric variation fields

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Contains association of variation id, experiment id, experiment last modified, page id, share link

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Contains experiment id, experiment last modified, archived, description, key, name, status, weight

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Contains project id, archived, created, description, edit url, enabled, implementation apply js, css, html, reset js, last modified and name

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Contains extention id, api name, default value, field type and label

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Contains project id, archived, created, description,last modified and name

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Contains group id, kind and weight

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Contains project id, account id, archived, aws access key, secret key,

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Contains project id, activation code and type, archived, category, conditions, created, edit url, key, last modified, name and page type

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Contains plan name, status and unit of measurement

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Contains plan id, allocation term in months, end time, last updated time, overage cents per visitor, product name, start time, usage, and usage allowance

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Contains account id, confidence threshold, created, dcp service id, description, is classicm last modified, name, platform, socket token, status and web snippet fields

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Contains project id, description, platform and status

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Contains project id and sdk name

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Sample companies

Online businesses integrating Optimizely with Sourcetable have access to all relevant data on A/B testing, cookie usage and lifetime value (LTV).

  • Retail online stores

  • Content marketing platforms

  • B2B Platforms

  • Software as a Service

    (SaaS) companies
  • B2C Marketplaces

What makes Sourcetable special?

A Magic Wand


Connect, sync and query your Optimizely data with key findings from 30+ other sources, without SQL.

A Magic Wand


Create views and workflow templates to drive business decisions based on data from Optimizely and other platforms

A Magic Wand


Automate your Optimizely data and make time to focus on what matters most: selling your product

Frequently Asked Questions

How do I sync Optimizely data to Sourcetable?
Sourcetable is currently in Closed Beta. Sign up to the Beta here to tell us a little about yourself and request information on how to sync your Optimizely data.
Which analytics platform works best with Sourcetable – Optimizely or Google Analytics?
Sourcetable enables users to combine data from both platforms, enabling businesses to better understand the relationships among available data, and gain new insights for making better decisions or identifying new opportunities.
How easy is it to visualize my Optimizely data using Sourcetable?
Sourcetable spreadsheets are designed to be intuitive and user-friendly, so anyone can view key data from Optimizely - and complementary platforms such as Google Analytics and AppsFlyer - at a glance without code.

Connect your Optimizely Data

Analyze data, automate reports and create live dashboards
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