Google Tag Manager logo

Sync Google Tag Manager data to Sourcetable

Google Tag Manager

Google Tag Manager is a tag management system (TMS) that allows business owners to quickly and easily update measurement codes and related code fragments - collectively known as tags - on their website or mobile app, to measure advertising ROI and other important business KPIs such as conversion events, bounce rates and video watch time.

Sync Google Tag Manager data to Sourcetable

Google Tag Manager logo
Sourcetable logo

Find out how to make the most of your Google Tag Manager data with Sourcetable

Sourcetable Benefits

Query measurement code data quickly & easily

Google Tag Manager can be used to manage tags on your site, and add and update Google Ads, Google Analytics, Floodlight, and third-party tags without editing proprietary site code. By syncing data from Google Tag Manager to Sourcetable, users can combine it with inputs from other key platforms and databases, to keep track of key metrics like active users and advertising ROI, easily and at a glance.


Sourcetable brings together key data from Google Tag Manager and other platforms quickly and intuitively, allowing users to automate processes and freeing up time to focus on other important aspects of their websites.

An example interface to create an automation when sales surpass certain number


Syncing Google Tag Manager data to Sourcetable allows users to query inputs from multiple analytics platforms without SQL or other coding languages – making key data readily available to all team members.

Find out how to get the most from Google Tag Manager with Sourcetable

A Magic Wand

Smart Templates

Use out of the box tried and tested templates in order to cross-reference Google Tag Manager data and enhance collaboration across your entire organisation

A Magic Wand

Quick Analysis

Sync, query and cross-reference analytics data instantly in comprehensive, dynamic reports

A Magic Wand

Ease Of use

Compile all your Google Tag Manager data into a single spreadsheet, to find key business insights behind the numbers and confidently update and improve your website or app.

Who uses Google Tag Manager data in Sourcetable

πŸ“ˆ Marketing and Advertising professionals

πŸ‘·πŸΏ Sales and Sales Ops folk

πŸš€ Founders

πŸ‘©πŸΌβ€πŸ’Ό Product Managers

🏒 Ecommerce businesses

πŸ‘¨β€πŸ’» Developers

Sample companies

Online businesses integrating Google Tag Manager with Sourcetable have access to all relevant data on ROI, measurement codes and website tags.

  • Retail online stores

  • B2B Platforms

    and Marketplaces
  • Software as a Service

    (SaaS) companies
  • Mobile Apps

What makes Sourcetable special?

A Magic Wand


Connect, sync and query Google Tag Manager data alongside findings from 30+ other sources, to inform decisions and improve business performance

A Magic Wand


Use Sourcetable to automate data and reports from Google Tag Manager, freeing up time to focus on selling your product

A Magic Wand


Create views and workflow templates based on data from Google Tag Manager and other platforms, and share with colleagues, no tech skills required

Frequently Asked Questions

How do I sync Google Tag Manager data to Sourcetable?
Sourcetable is currently in Closed Beta. Sign up to the Beta here to tell us a little about yourself and request information on how to sync your Google Tag Manager data.
How easy is it to visualize my Google Tag Manager data using Sourcetable?
Sourcetable spreadsheets are designed to be intuitive and user-friendly, so anyone can view key data from Google Tag Manager - and other analytics platforms such as Marketo and Optimizely - at a glance without code.
Which analytics platform works best with Sourcetable – Google Tag Manager or Optimizely?
Sourcetable enables users to combine data from both platforms, enabling businesses to better understand the relationships among available data, and gain new insights for making better decisions and identifying new opportunities.

Connect your Google Tag Manager Data

Analyze data, automate reports and create live dashboards
for all your business applications, without code. Get unlimited access free for 14 days.