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Google Sheets Integration

Integrate Salesforce with Google Sheets

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    In the dynamic world of business, the integration of Salesforce with Google Sheets stands as a transformative solution that empowers teams to streamline their operations, enhance real-time collaboration, and drive decision-making with up-to-date data. Salesforce's robust suite, including Sales Cloud, CRM, Service Cloud, and Marketing Cloud, when combined with the versatility of Google Sheets, allows for seamless data flow and analysis across platforms. This integration facilitates a unified workspace where teams can easily access, edit, and analyze customer data, leading to improved efficiency and customer satisfaction. Understanding the importance of this integration is the first step towards unlocking the full potential of both platforms.

    On this page, we will delve into the myriad benefits of integrating Salesforce with Google Sheets. You'll discover the prerequisites for setting up the integration, followed by a detailed guide on how to merge these powerful tools effectively. We'll explore various use cases that illustrate the practical advantages of this synergy and provide assistance for troubleshooting any issues that may arise during your Salesforce-Google Sheets integration journey. Lastly, we'll answer common questions to ensure you have all the knowledge at your fingertips to maximize the value of this strategic alliance for your business operations.

    Reasons to Integrate Salesforce with Google Sheets

    • The integration allows for the seamless import of Salesforce data into Google Sheets, facilitating easy access and manipulation.
    • Editing Salesforce data directly within Google Sheets automatically synchronizes updates to the Salesforce organization, streamlining workflow processes.
    • It is possible to visualize Salesforce data in Google Sheets using Google Data Studio, which enhances data analysis and reporting capabilities.
    • Creating pivot tables from Salesforce data in Google Sheets is straightforward, providing dynamic data summarization and organization.
    • Users can save time by using Google Sheets for Salesforce data management, as opposed to switching back and forth between multiple applications.
    • Refreshing Salesforce data in Google Sheets can be done manually or on a set schedule, ensuring data remains current with minimal effort.

    Requirements for Integrating Salesforce with Google Sheets

    To set up an integration between Salesforce and Google Sheets, it's essential to understand what you need before beginning the process. This integration will enable you to pull data from Salesforce into Google Sheets, facilitating improved reporting and analysis. Here's a list of what you'll need to get started:

    1. An active Salesforce account to access your Salesforce data.
    2. A Google account with access to Google Sheets where you will import your Salesforce data.
    3. A data connector app like Coefficient, if you choose to automate the integration process for seamless data linking.
    4. Familiarity with Salesforce data export options, in case you opt for manual downloading of CSV, XLXS, or XLS files from Salesforce to upload them into Google Sheets.
    5. Clear understanding of your business needs to select the best integration method that aligns with your reporting and analysis goals.

    Integrating Salesforce with Google Sheets

    Salesforce integration with Google Sheets is a powerful combination that enhances the capabilities of both platforms by allowing users to import, edit, and sync Salesforce data with Google Sheets. This integration is particularly useful for those who wish to leverage the advanced features of Google Sheets while maintaining their CRM data in Salesforce. To take full advantage of this integration, users must set up an add-on which is available exclusively in English. The process is straightforward and involves a series of steps to ensure a seamless connection between the two systems.

    Setting Up the Coefficient Add-On

    To begin the integration process, users must install the Coefficient add-on from the Google Workspace Marketplace. Once installed, the add-on should be opened and the 'Import Data' button clicked. Salesforce appears as one of the supported data sources, and users can select from a list of Salesforce reports to import. After choosing the desired report, it can be imported into the Google Sheet by clicking 'Import Report'. This initiates the sync between Salesforce and Google Sheets, allowing for data manipulation within the spreadsheet.

    Managing Salesforce Data within Google Sheets

    Once the data is imported into Google Sheets, users have the flexibility to update or delete the Salesforce data directly from the spreadsheet. The add-on provides an option to refresh the data, ensuring that any changes made in Google Sheets are reflected in Salesforce and vice versa. It's crucial to approach these actions with caution, as they can have a direct impact on the CRM data. Best practices recommend the use of a query builder or SOQL for importing data and exercising caution when updating or deleting data in both platforms.

    Alternative Integration with Sourcetable

    For users seeking an alternative to the direct add-on integration, Sourcetable offers a solution to sync live data from almost any app or database, including Salesforce. This can be a suitable option for those who work with multiple data sources or require a more extensive data management system. Sourcetable can bring together various streams of data into a single, cohesive environment, potentially simplifying the workflow for users who manage complex datasets.

    Common Use Cases

    • Salesforce logo
      Google Sheets Integration
      Creating real-time reports and dashboards in google sheets using salesforce data
    • Salesforce logo
      Google Sheets Integration
      Editing and updating salesforce records directly from google sheets
    • Salesforce logo
      Google Sheets Integration
      Bulk deleting records in salesforce from a google sheets interface

    Frequently Asked Questions

    How can I import data from Salesforce to Google Sheets?

    You can use the add-on to import data from Salesforce to a Google spreadsheet. This allows you to edit and sync Salesforce data within Google Sheets.

    Can I update Salesforce records directly from Google Sheets?

    Yes, the add-on allows you to update or delete changes made in Google Sheets in your Salesforce account. It can also be used to delete records in sheets from Salesforce.

    How can I ensure my Zap is properly creating opportunities in Salesforce from new Google Sheets rows?

    It is best practice to test each step of the Zap. Make sure the Zap gets the AccountId from the Contact object and test both paths for 'When Contact Found with Name or Email' and 'When Contact not found with Name or Email'.

    Is it necessary to manually export data for Salesforce integration with Google Sheets?

    No, using a data connector app is easier, faster, and automates some parts of pulling up Salesforce data into a Google spreadsheet, as opposed to manually exporting data.

    What are the benefits of connecting Salesforce to Google Sheets?

    Connecting Salesforce to Google Sheets allows for easier reporting, chart creation, dashboard creation, and analysis of Salesforce data.


    In conclusion, while integrating Salesforce with Google Sheets can offer a range of benefits, such as analyzing data and enhancing collaboration, it is currently not an option for everyone due to Salesforce not accepting new sign-ups in some areas. However, you don't need to rely solely on these integrations to streamline your workflow. Sourcetable provides an alternative solution that is accessible and easy to use. Sign up for Sourcetable today to get started on optimizing your data management and collaboration efforts without the need for complex integrations.

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