Hotjar logo
Google Sheets Integration

Integrate Hotjar with Google Sheets

Jump to


    Welcome to the ultimate guide for integrating Hotjar with Google Sheets, where we unlock the full potential of your website analytics through seamless collaboration and advanced data management. Combining Hotjar's comprehensive understanding of website visitor behavior with Google Sheets' real-time collaboration and intelligent features enables a synergy that enhances decision-making and user experience optimization. On this page, we’ll delve into why integrating Hotjar with Google Sheets is crucial for leveraging visitor insights, what is required to set up the integration, the step-by-step process on how to merge these powerful tools, practical use cases, troubleshooting advice, and a helpful Q&A section to support your journey.

    In today’s data-driven landscape, the integration of Hotjar with Google Sheets is not just a convenience—it's a strategic advantage. By harnessing Hotjar's capabilities to track, record, and analyze user interactions via heatmaps, session recordings, and feedback tools, and funneling that data into Google Sheets, businesses can create a dynamic, encrypted repository of insights. This integration allows for sophisticated data analysis, custom applications, and the creation of collaborative, data-informed strategies. Stay ahead of the curve by learning how to integrate Hotjar with Google Sheets, and transform the way you gather and interpret website analytics.

    Reasons to Integrate Hotjar with Google Sheets

    • Automate workflows to streamline processes and save time.
    • Create new spreadsheet rows automatically for new Hotjar survey responses.
    • Add rows to a Google Sheet for new Hotjar feedback, enhancing data collection.
    • Generate Google Sheets spreadsheets for new Hotjar recordings to organize data effectively.
    • Create multiple spreadsheet rows in Google Sheets for detailed insights from new recordings in Hotjar.
    • Connect your tools within a connected system for better data integration.
    • Access and manage your Hotjar data from anywhere through Google Sheets.
    • Gain automated insights from Hotjar data to inform decision-making.

    Setting Up the Integration Between Hotjar and Google Sheets

    To set up the integration between Hotjar and Google Sheets, certain tools and steps are necessary to automate workflows and manage data efficiently. The process leverages Zapier to create Zaps, which are automated workflows that connect your apps and services. This integration enables the creation of new worksheets, the addition of new rows for survey responses, feedback, and recordings, and the automation of email workflows. Here's what you'll need to get started:

    1. Zapier account to create and manage Zaps.
    2. Hotjar account with access to survey responses, feedback, and recordings.
    3. Google Sheets account for creating and managing spreadsheets.
    4. An understanding of the workflows you wish to automate, such as adding rows for new feedback or creating new worksheets for recordings.
    5. Use of Zapier's templates or knowledge of creating custom Zaps to integrate Hotjar with Google Sheets according to your needs.

    Hotjar and Google Sheets Integration

    Hotjar's integration with Google Sheets through Zapier opens up a variety of ways to streamline and automate workflows. By connecting these two powerful tools, users can ensure that their data insights are organized and up-to-date without manual intervention. Whether you're looking to track new survey responses, feedback, or user recordings, the integration can be customized to fit your needs.

    Automating Workflows

    With Zapier, you can create automated workflows—known as Zaps—between Hotjar and Google Sheets. A Zap starts with a trigger, such as a 'new survey response in Hotjar,' and then performs an action, like creating a new row in a Google Sheets spreadsheet. This automation can save a significant amount of time and effort.

    Creating New Worksheets and Rows

    Users have the flexibility to set up Zaps that create new worksheets within a Google Sheets spreadsheet whenever a new survey response is received in Hotjar. Additionally, the integration can be configured to add new rows for each piece of feedback or for every new recording from Hotjar, ensuring that all data is captured and easily accessible.

    Utilizing Zapier's Templates

    For those new to Zapier or looking for a quick way to integrate Hotjar with Google Sheets, Zapier's templates provide pre-made workflows that can be easily customized. These example workflows can help users get started with creating new rows in Google Sheets for new Hotjar survey responses, feedback, and recordings.

    Alternative: Sourcetable Integration

    In addition to using Zapier, Sourcetable offers an alternative way to synchronize live data from Hotjar and almost any other app or database directly into Google Sheets. Sourcetable's integration capabilities provide users with real-time insights and the ability to manage their data seamlessly without the need for manual updates.

    Common Use Cases

    • Hotjar logo
      Google Sheets Integration
      Automatically adding a new row to a google sheet when a new user recording is captured in hotjar
    • Hotjar logo
      Google Sheets Integration
      Creating a new column in a google sheet when feedback is received through hotjar
    • Hotjar logo
      Google Sheets Integration
      Setting up a report in google sheets that updates when a new survey response is submitted in hotjar
    • Hotjar logo
      Google Sheets Integration
      Generating a custom report in google sheets filtered by the users country parameter from hotjar data
    • Hotjar logo
      Google Sheets Integration
      Compiling a report in google sheets that segregates data based on the device used, as recorded by hotjar

    Frequently Asked Questions

    How can I integrate Hotjar with Google Sheets?

    Hotjar integrates with Google Sheets via Zapier, which allows you to create automated workflows without the need for coding.

    What can I automate using the Hotjar and Google Sheets integration?

    You can automate data entry, create end-to-end processes, and generate multiple spreadsheet rows for new Hotjar survey responses.

    What should I do if I change the names of rows or columns in my Google Sheet?

    If you change the names of rows or columns, you need to update the Zap to match the new structure to avoid interrupting the workflow.

    Can I create custom reports in Google Sheets with data from Hotjar?

    Yes, you can create custom reports automatically with Hotjar's Google Sheets integration, and refine the workflow to create reports based on specific parameters like Country or Device.

    What happens if I encounter an issue with my Hotjar and Google Sheets workflow?

    One common issue is disruption of the workflow when the names of rows or columns are changed. To resolve this, align the Zap with the updated sheet structure.


    Integrating Hotjar with Google Sheets empowers you to streamline your data analysis and decision-making process. With Hotjar's ability to track website visitor behavior through heatmaps, session recordings, and feedback tools, and Google Sheets' real-time collaboration and advanced intelligence features, you can enhance your website's user experience like never before. This integration ensures secure and efficient management of your data, whether you're analyzing user feedback or building custom applications. However, if you want to simplify your workflow further, consider using Sourcetable. Sourcetable offers a seamless experience that can replace the need for multiple integrations, allowing you to focus on what matters most. Sign up for Sourcetable to get started and elevate your data management to the next level.

    Connect your Hotjar Data

    Analyze data, automate reports and create live dashboards
    for all your business applications, without code. Get unlimited access free for 14 days.