Google Sheets Integration

Integrate Sharpspring with Google Sheets

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    Unlock the full potential of your marketing and sales strategies by integrating SharpSpring's robust marketing automation and CRM capabilities with the versatility and real-time collaboration features of Google Sheets. Combining these powerful platforms can transform the way your agency or SMB operates, providing unparalleled insights and efficiency. By leveraging SharpSpring and Google Sheets together, you can streamline processes, enhance data management, and foster a more collaborative environment. On this page, we'll delve into the myriad reasons to integrate SharpSpring with Google Sheets, outline the necessary components for setting up the integration, and guide you through the integration process step by step.

    From optimizing customer engagement to refining your marketing campaigns, the use cases for integrating SharpSpring with Google Sheets are vast and impactful. We will explore practical applications of this integration, ensuring you fully capitalize on both platforms' strengths. Additionally, we'll provide resources for troubleshooting your integration and answer frequently asked questions to ensure a smooth and successful implementation. Embrace the synergy of SharpSpring and Google Sheets to elevate your customer lifecycle management to new heights.

    Reasons to Integrate SharpSpring with Google Sheets

    • Enhances productivity by streamlining various tasks.
    • Streamlines workflows, leading to more efficient processes.
    • Automates repetitive tasks, saving time and reducing errors.
    • Improves collaboration among team members.
    • Cost-effective solution that maximizes resources.
    • Easy to set up, even for users without technical expertise.
    • Customizable to fit unique business needs.
    • Improves data visibility, aiding in better decision-making.
    • Increases efficiency by minimizing manual data entry.
    • Provides a competitive advantage through optimized operations.
    • Saves time, allowing focus on more strategic tasks.
    • Streamlines workflow, making processes more coherent and aligned.
    • Increases productivity by enabling faster completion of tasks.

    Setting Up Integration Between SharpSpring and Google Sheets

    Integrating SharpSpring with Google Sheets streamlines your marketing and sales efforts by automating workflows such as lead management and tracking email opens. This integration is powered by Zapier, which enables you to connect these two applications and set up automated actions based on specific triggers. To establish this connection, there are several key components you need to have in place.

    1. A Zapier account to create automated workflows between SharpSpring and Google Sheets.
    2. SharpSpring and Google Sheets accounts, both of which must be accessible and authorized to connect with Zapier.
    3. A clear understanding of the triggers (events that start a Zap) and actions (events a Zap performs) that you want to automate.
    4. Knowledge of the specific workflows you want to automate, such as creating new leads in Google Sheets or updating SharpSpring opportunities from Google Sheets rows.
    5. A setup process that includes finding or creating a specific lookup row in Google Sheets, creating a new campaign in SharpSpring, and creating or updating opportunities in SharpSpring as the final step.

    Integrating SharpSpring with Google Sheets

    SharpSpring's integration with Google Sheets presents multiple pathways to automate and streamline various marketing and sales workflows. This integration offers flexibility and efficiency for lead management, tracking email events, and handling opportunities without the need for coding. By leveraging this integration, businesses can create robust automation workflows that save time and enhance productivity.

    Automating Workflows with Triggers

    The integration allows users to set up triggers that automatically create new rows in Google Sheets for activities such as new SharpSpring form fills and opportunities. This ensures that data is seamlessly transferred and updated between both applications, allowing teams to track leads and opportunities in real-time.

    Managing Leads and Opportunities

    Through the integration, users can create or update SharpSpring leads directly from new rows in Google Sheets. This functionality also extends to opportunities, ensuring that the sales pipeline is always current. This bi-directional data flow simplifies lead management and helps in nurturing leads through the sales funnel.

    Creating Campaigns and Looking up Data

    Users can also utilize Google Sheets to create new campaigns in SharpSpring and look up existing data. If no data is found, the integration permits the creation of a new record. This feature ensures that marketing efforts are organized and that contact lists are automatically updated.

    Alternative Integration Using Sourcetable

    As an alternative to direct integration, Sourcetable offers a solution for syncing live data from almost any app or database, including SharpSpring and Google Sheets. This platform can serve as a central hub for data management, providing real-time insights and the ability to work with data across various applications.

    Common Use Cases

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      Google Sheets Integration
      Create a new campaign in sharpspring when a new row is added to a google sheet
    • S
      Google Sheets Integration
      Create a new opportunity in sharpspring when a new row is added to a google sheet
    • S
      Google Sheets Integration
      Create a new lead in sharpspring when a new row is added to a google sheet
    • S
      Google Sheets Integration
      Record a new google sheet row when a new lead is added in sharpspring

    Frequently Asked Questions

    Can I integrate SharpSpring with Google Sheets to automate workflows?

    Yes, you can use Zapier to integrate Google Sheets with SharpSpring and automate workflows such as lead management, lead capture, outreach, and reporting.

    Does integrating SharpSpring with Google Sheets require coding skills?

    No, automation with Zapier does not require any coding, making it accessible for users to create integrations and automate tasks between SharpSpring and Google Sheets.

    What are some examples of tasks I can automate between SharpSpring and Google Sheets?

    You can automate tasks like creating a new Google Sheets row for every new lead, page visit, email open, or campaign created in SharpSpring.

    Is it possible to use another platform besides Zapier for integrating SharpSpring with Google Sheets?

    Yes, Appy Pie Connect is another integration platform that allows you to automate workflows between SharpSpring and Google Sheets without needing a credit card and offers a 7 day free trial.

    Can I customize the data fields that are synced between SharpSpring and Google Sheets?

    Yes, with Appy Pie Connect, you can customize the fields that are synced and map data fields automatically between SharpSpring and Google Sheets.


    By integrating SharpSpring's comprehensive marketing automation and CRM capabilities for agencies and SMBs with the real-time collaboration and intelligence features of Google Sheets, businesses can leverage a powerful combination to engage leads and support the entire customer lifecycle. SharpSpring's behavioral data, rules engine, and automated personalization are complemented by Sheets' secure, collaborative environment, allowing for more efficient analysis and data management. Although this integration offers a multitude of benefits, for a seamless experience that eliminates the need for complex integrations, consider using Sourcetable. Sign up for Sourcetable today to streamline your workflow and get started on maximizing your marketing and sales efforts.

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