Google Sheets Integration

Integrate Mautic with Google Sheets

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    Welcome to the definitive guide for integrating Mautic, the open-source marketing automation project, with Google Sheets, the versatile online spreadsheet program. In today's data-driven marketing landscape, the fusion of Mautic's expansive automation capabilities with Google Sheets' dynamic data management and real-time collaboration features is not just a convenienceā€”it's a strategic necessity. This integration enables marketers to streamline workflows, enhance data analysis, and elevate campaign performance through improved tracking and personalization. Here, you'll discover everything you need to harness the power of this integration, from the initial setup to advanced use cases.

    On this page, we'll delve into the multitude of reasons why integrating Mautic with Google Sheets is a transformative move for your marketing efforts. We'll guide you through the prerequisites for setting up the integration, the step-by-step process of connecting Mautic with Google Sheets, and the diverse scenarios in which this integration can amplify your marketing outcomes. Additionally, we'll provide resources for troubleshooting any issues that may arise during your integration journey and offer a comprehensive Q&A section to ensure all your queries about integrating Mautic with Google Sheets are thoroughly answered.

    Reasons to Integrate Mautic with Google Sheets

    • Automating workflows becomes possible when Mautic is integrated with Google Sheets.
    • Using Zapier, users can create integrations between Mautic and Google Sheets without the need for coding.
    • Lead management processes can be automated efficiently through this integration.
    • Other business processes can also be automated by integrating Mautic with Google Sheets, utilizing Zapier.

    Setting Up Mautic and Google Sheets Integration

    Integrating Mautic with Google Sheets allows for seamless synchronization of data and automation of workflows. This integration enables users to sync segments, update contacts, and manage data efficiently without the need for coding. Utilizing tools like Integromat, webhooks, and Google App Scripts, the process can be streamlined to fit various automation needs. Furthermore, the end result can be displayed on a WordPress site using a suitable plugin. Here's what you need to get started:

    1. A Mautic account to manage your contacts and create segments.
    2. A Google account with access to Google Sheets for storing and managing your contact data.
    3. Integromat account or similar service to set up webhooks and automate data transfer between Mautic and Google Sheets.
    4. Knowledge of setting up webhooks in Mautic for triggering actions based on campaign events.
    5. Google App Script to eliminate duplicate entries in the synced Google Sheet.
    6. A WordPress plugin if you wish to display the synced contact list on a WordPress website.
    7. Access to a library of ready-made apps or a no-code toolkit for additional integrations and automations as required.
    8. An understanding of how to configure workflows that may include creating or updating contacts, adding new rows to Google Sheets, sending Gmail emails, and other tasks.

    Integrating Mautic with Google Sheets

    Integrating Mautic with Google Sheets has become a streamlined process with a variety of methods available to users. Through the use of Zapier, a tool that facilitates automation between over 6,000 integrations, users can create customized workflows, known as Zaps. These automated workflows can greatly enhance business processes such as lead management, team efficiency, and unifying tools in a connected system.

    Using Zapier to Create Automated Workflows

    To integrate Mautic with Google Sheets using Zapier, users need to set up Zaps which consist of a trigger in Mautic and one or more actions in Google Sheets. For example, when a new form submission occurs in Mautic, the Zap can be triggered to save this data into a Google Sheets spreadsheet. Similarly, when there are new rows in a Google Sheets spreadsheet, they can be set up to subscribe as contacts in Mautic, or to update existing contact information. This no-coding-required approach allows users to automate lead management tasks such as capturing leads, outreach, and reporting.

    Example Zaps for Enhanced Integration

    Several example Zaps facilitate different aspects of integration between Mautic and Google Sheets. Users can automate the addition of new Mautic form entries or contacts to Google Sheets as multiple rows. Conversely, updates in Google Sheets can reflect in Mautic by creating or updating contact information. These examples showcase the vast potential for automating and streamlining business-critical workflows, contributing to improved team efficiency and a unified system of tools.

    Alternative Integration with Sourcetable

    As an alternative to using Zapier for integration, users may consider utilizing Sourcetable. Sourcetable provides the capability to sync live data from almost any app or database, including Mautic and Google Sheets. This can be a viable option for users looking for different integration solutions that still offer real-time data synchronization and comprehensive data management across their software ecosystem.

    Common Use Cases

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      Google Sheets Integration
      Lead management automation
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      Google Sheets Integration
      Adding or updating contacts in mautic from new google sheets spreadsheet rows
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      Google Sheets Integration
      Creating gmail draft messages from new google sheets rows
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      Google Sheets Integration
      Saving specific gmail emails to google sheets as new rows
    • M
      Google Sheets Integration
      Sending personalized mautic messages from new google sheets rows

    Frequently Asked Questions

    Is it possible to integrate Mautic with Google Sheets?

    Yes, Mautic integration with Google Sheets is possible.

    How can I sync a Mautic segment with a Google Sheet?

    Mautic can be used to sync a segment with a Google Sheet using webhooks, Integromat, or LeadsBridge.

    Can I use a bridge to connect Google Sheets and Mautic?

    Yes, it's possible to set up a bridge between Google Sheets and Mautic using LeadsBridge, which facilitates sending leads between the two platforms.

    How do I prevent duplicates when integrating Mautic with Google Sheets?

    A Google App Script can be used to prevent duplicates when integrating Mautic with Google Sheets.

    Can I display Google Sheet data on a WordPress site?

    Yes, a WP plugin can be used to display a table of data from a Google Sheet on a WordPress site.


    In leveraging the strengths of both Mautic's open-source marketing automation capabilities and the versatility of Google Sheets, businesses can significantly enhance their marketing strategies and data management. With Mautic's support in 35 languages and the help of over a thousand volunteers, it seamlessly complements Google Sheets' flexibility to be used on any device, its collaboration features, and its real-time editing capabilities. This integration facilitates a unified platform for both personal and professional use, allowing for the creation of comprehensive marketing dashboards, project trackers, and much more. However, for an even more streamlined experience, consider bypassing the integration process by opting for Sourcetable. Sourcetable offers a powerful, all-in-one solution tailored for your data management and marketing automation needs. Sign up for Sourcetable today and take the first step towards simplifying your workflow.

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