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Google Sheets Integration

Integrate Gmail with Google Sheets

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    In today's fast-paced business environment, integrating Gmail with Google Sheets unlocks a new level of productivity and collaboration. By combining the ubiquity and simplicity of Gmail with the powerful features of Google Sheets, teams can streamline communication, automate workflows, and ensure that critical data is always at their fingertips. This seamless integration allows for real-time data sharing and updates, which are essential for making informed decisions quickly. On this page, we'll cover why it is important to integrate Gmail with Google Sheets, what you need to set up the integration, how to integrate Gmail with Google Sheets, use cases for this integration, troubleshooting your Gmail integration with Google Sheets, and a Q&A section to help you get the most out of this powerful combination.

    Whether you're looking to enhance project management, automate email data entry, or simply improve the way your team collaborates, integrating Gmail with Google Sheets is a step towards a more connected and efficient workflow. With Google Sheets' ability to be used on any device and its assistive features like Smart Fill and formula suggestions, combined with its secure and compliant platform, the integration with Gmail makes it easier than ever to keep your team aligned and informed. Stay tuned as we delve into the specifics and provide you with the know-how to leverage this integration to its full potential.

    Reasons to Integrate Gmail with Google Sheets

    • Gmail can import Google Forms responses, facilitating data collection and analysis.
    • Gmail syncs with Google Sheets, ensuring data consistency and real-time collaboration.
    • Gmail can send emails to relevant parties automatically, streamlining communication workflows.
    • Gmail can send emails to approve requests automatically, expediting decision-making processes.
    • Gmail can reduce email clutter, helping maintain an organized inbox.
    • Gmail can make it easier to track data, enhancing the ability to monitor and report on email campaigns.
    • Gmail makes it easier to access data insights, allowing for informed business decisions.

    Setting Up Integration Between Gmail and Google Sheets

    To set up an integration between Gmail and Google Sheets, you will need to use Zapier to create automated workflows, or Zaps, that can handle a variety of tasks without the need for coding. This setup will enable you to manage leads, automate data entry, and streamline end-to-end processes directly between these two applications. Below is a list of essential items you need to prepare for the integration.

    1. Create a Gmail draft template with placeholders that match data in a Google Sheets spreadsheet.
    2. Use the column headers in the Google Sheets spreadsheet as placeholder tags for the email template.
    3. Update the Recipients column in the spreadsheet with the email addresses you wish to use for the mail merge.
    4. Add, edit, or remove columns in the spreadsheet to customize the data you want to include in your emails.
    5. Run the script by selecting the Mail Merge > Send Emails option within the spreadsheet to initiate the integration process.
    6. Give the necessary authorization when prompted to allow the script to operate with your Gmail and Google Sheets data.
    7. Review and, if necessary, edit the Apps Script code to tailor the mail merge automation to your specific requirements.
    8. Include additional email parameters such as Bcc, Cc, ReplyTo, or From by updating the source code, if needed.
    9. Ensure the Mail service is being used if you need to send emails with unicode characters.

    Integrating Gmail with Google Sheets

    Integrating Gmail with Google Sheets can be accomplished through a variety of methods, each offering a unique set of functionalities that cater to different workflow automation needs. Whether you're looking to send customized emails, manage leads, or parse data from resumes, the integration between Gmail and Google Sheets through platforms like Zapier or Google Apps Script enables a seamless connection that enhances productivity.

    Using Zapier for Automated Workflows

    With Zapier, you can connect Gmail and Google Sheets to automate repetitive tasks without coding. For instance, you can create drafts in Gmail for new rows added to Google Sheets or send new emails when new rows are added. Additionally, integrating with services like Langzy Translate allows translation of Gmail messages and adding them to Google Sheets, and even generating daily DALL-E images to be sent via Gmail. CandidateZip can parse detailed resumes received in Gmail and add them to Google Sheets, and you can analyze the 'Voice of the Employee' from performance review emails.

    Setting Up a Mail Merge with Google Sheets

    To send personalized emails through a mail merge, begin by using the Gmail/Sheets Mail Merge sample spreadsheet. Update the 'Recipients' column with the email addresses of your recipients. Create a corresponding email template in Gmail with placeholders that match the column names in curly braces. Run the script from the Mail Merge menu to send out the emails, and authorize the script when prompted. Despite any filters on the sheet, the script will send emails to the filtered participants, though timestamps won't be added.

    Automating Email Data with Google Apps Script

    Google Apps Script provides a solution for sending automated emails from Gmail using data from Google Sheets. The process involves populating an email template with specific data for each recipient. The script uses placeholders in the draft which are replaced with the relevant data from the spreadsheet. This method, demonstrated in a tutorial by Martin Hawksey, also allows for the inclusion of additional email parameters and unicode characters by updating the code to use the Mail service.

    Alternative: Live Data Sync with Sourcetable

    For those looking for an alternative to direct integration, Sourcetable offers a solution. It allows you to sync your live data from almost any app or database, including Gmail and Google Sheets, streamlining the management of your information across platforms without the need for manual integration.

    Common Use Cases

    • Gmail logo
      Google Sheets Integration
      Automatically updating a spreadsheet when a new labeled email is received
    • Gmail logo
      Google Sheets Integration
      Sending emails via gmail when google sheets rows are updated
    • Gmail logo
      Google Sheets Integration
      Adding new labeled gmail emails to rows in google sheets
    • Gmail logo
      Google Sheets Integration
      Creating a draft in gmail for each new or updated row in a google sheet
    • Gmail logo
      Google Sheets Integration
      Analyzing the voice of the employee in emails from an employee performance review and logging the results in google sheets

    Frequently Asked Questions

    How can I send personalized emails to multiple recipients using Gmail and Google Sheets?

    Google Sheets mail merge with GMass allows you to send personalized emails to many people at once by connecting to a Google Sheets spreadsheet, where recipient details are stored. GMass automates the process of inserting these details into an email template.

    Is it necessary to write a Google Script to create an email template for a mail merge?

    No, it is not necessary to write a Google Script to create an email template for a mail merge because Google Sheets mail merge, especially using GMass, makes this process easier and eliminates the need for scripting.

    Can GMass send emails to new addresses added to a Google Sheet after a campaign has started?

    GMass will not send to new addresses added to the connected Google Sheet after a campaign has started. Adding or removing contacts will not affect an ongoing recurring campaign.

    How do I ensure recipients' privacy when sending mass emails with Google Sheets mail merge?

    Google Sheets mail merge does not require adding email addresses to the Bcc field to preserve recipients' privacy, as GMass will send personalized emails directly to each recipient's address.

    Are there any limitations on the number of emails I can send with GMass using Google Sheets?

    Yes, Google Apps accounts have an official limit of 2,000 emails per day, and GMass adheres to this limit to help accounts establish credibility. Additionally, GMass will only send 50 emails every 24 hours with the free version.


    Integrating Gmail with Google Sheets streamlines your workflow by allowing you to collaborate on spreadsheets, access them from any device, and leverage the powerful assistive features such as Smart Fill and formula suggestions that Sheets offers. With its real-time editing capabilities, secure cloud-native environment, and ability to analyze data from various tools including Google Forms and BigQuery without code, Google Sheets enhances productivity while adhering to the highest security and regulatory standards. However, instead of managing integrations, you can simplify your experience by using Sourcetable. Sign up for Sourcetable today to get started and take your data analysis to the next level.

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