Google Sheets Integration

Integrate Adwords with Google Sheets

Jump to


    Welcome to the ultimate guide for integrating AdWords with Google Sheets. In today's fast-paced digital marketing landscape, making informed decisions quickly is critical for success. By harnessing the power of AdWords, businesses have the ability to display a variety of ad formats across platforms such as YouTube and Search. When combined with the real-time collaborative features and built-in intelligence of Google Sheets, marketers can unlock a more efficient and strategic approach to campaign management. Integrating these two powerful tools not only optimizes budgets by leveraging AI-driven insights from AdWords but also enhances data analysis and reporting capabilities through the versatility of Sheets. On this page, we'll delve into the rationale behind integrating AdWords with Google Sheets, outline the prerequisites for setting up the integration, guide you through the integration process, explore various use cases, assist with troubleshooting your integration, and provide a Q&A section to address common inquiries.

    The integration of AdWords with Google Sheets is pivotal for businesses aiming to streamline their advertising efforts and increase ROI. Google Sheets serves as a secure, intelligent backbone that can edit Excel spreadsheets, build custom applications, and even analyze BigQuery data, making it an indispensable ally in the realm of data-driven marketing. By connecting AdWords with Sheets, you can track conversions, gain audience insights, and automatically apply these findings to optimize your ad campaigns. In the following sections, we will provide you with comprehensive steps and tips to seamlessly integrate these services, enabling you to maximize the effectiveness of your advertising spend and make more informed decisions with the ease and sophistication that comes from this powerful synergy.

    Reasons to Integrate AdWords with Google Sheets

    • This is an add-on for Google Sheets, enhancing its functionality.
    • This add-on simplifies the process of creating, running, and updating Google Ads reports directly within Google Sheets.
    • It enables the quick creation of Google Ads reports in Google Sheets, saving valuable time.
    • Allows for customization of reports by choosing specific columns and applying filters.
    • Facilitates the rapid refreshment of report data to ensure up-to-date information.
    • Viewing, creating, and modifying report definitions is made easy from within Google Sheets.
    • Provides the ability to pivot report data within Google Sheets for enhanced data analysis.

    Setting Up Integration Between AdWords and Google Sheets

    To integrate AdWords with Google Sheets, you must have a few prerequisites in place. This integration allows seamless data transfer from AdWords to Sheets, aiding in the creation of reports and dashboards. Below is a list of requirements necessary to establish this connection.

    1. An active Google Sheets account.
    2. Appropriate permissions to access the Google Ads data.
    3. Access to the Google Add-ons marketplace.
    4. The Google Ads add-on for Google Sheets installed from the G Suite Marketplace.
    5. Valid Google AdWords API credentials.

    Integrating AdWords with Google Sheets

    Businesses and marketers have several methods at their disposal to integrate Google Ads data into Google Sheets for improved data analysis and reporting. One of the most direct and efficient ways to achieve this integration is through the use of the Google Ads add-on for Google Sheets. Below, we explore the primary method for this integration and an alternative approach using Sourcetable.

    Using the Google Ads Add-on

    To connect AdWords to Google Sheets, the Google Ads add-on is an indispensable tool that can be found within the G Suite Marketplace. This add-on simplifies the process of creating custom reports directly from your Google Ads data within Google Sheets. To begin the integration, navigate to the Add-ons dropdown menu in Google Sheets and select 'Get add-ons'. From there, search for 'Google Ads' in the G Suite Marketplace, click on the corresponding entry, and proceed by clicking the 'Install' button. Once installed, this add-on is ready to use, and since it is available in English, it is accessible to a wide user base globally.

    Alternative Integration with Sourcetable

    For those seeking an alternative to direct add-ons, Sourcetable presents a versatile option. Sourcetable allows for the synchronization of live data from almost any app or database, including Google Ads. This can be particularly useful for users who require integration with multiple data sources beyond Google Ads, providing a centralized platform for all their data analysis needs.

    Common Use Cases

    • A
      Google Sheets Integration
      Automating the creation and updating of google ads reports
    • A
      Google Sheets Integration
      Applying specific column selections and filters to tailor reports for different analysis needs
    • A
      Google Sheets Integration
      Scheduling regular report generation to maintain up-to-date advertising performance data
    • A
      Google Sheets Integration
      Quickly refreshing existing reports to reflect the most recent data without manual intervention
    • A
      Google Sheets Integration
      Managing and deleting report definitions directly from google sheets for streamlined report organization

    Frequently Asked Questions

    How can I integrate AdWords with Google Sheets?

    To integrate AdWords with Google Sheets, use the Google Ads add-on. Go to 'Get add-ons' from the Add-ons menu in Google Sheets, search for 'Google Ads' in the G Suite Marketplace, click on the Google Ads entry, and then click the 'Install' button.

    Is the Google Ads add-on for Google Sheets available worldwide?

    Yes, the Google Ads add-on is available globally.

    Can I create custom reports from my Google Ads data in Google Sheets?

    Yes, the Google Ads add-on allows users to create custom reports using their Google Ads data in Google Sheets.

    In what language is the Google Ads add-on for Google Sheets available?

    The Google Ads add-on for Google Sheets is available in English.

    Where can I find the Google Ads add-on to integrate with Google Sheets?

    The Google Ads add-on is available in the G Suite Marketplace.


    Integrating AdWords with Google Sheets empowers businesses to leverage the robust advertising capabilities of AdWords, including its AI-driven ad formats and audience insights, alongside the collaborative and intelligent features of Google Sheets. This seamless integration means you can optimize your advertising budgets, track conversions, and gain deeper insights into your audience, all within the versatile and secure environment of Google Sheets. Furthermore, by using Connected Sheets, enterprise customers can even analyze BigQuery data for comprehensive ad campaign analysis. However, if you're looking for a streamlined solution that bypasses the need for integration, consider using Sourcetable. Sign up for Sourcetable today to get started with a more efficient way to manage your advertising data and insights.

    Recommended Google Sheets Integrations

    Connect your Adwords Data

    Analyze data, automate reports and create live dashboards
    for all your business applications, without code. Get unlimited access free for 14 days.