Unlock the full potential of your digital analytics with the power of Omniture plugins for Excel. By seamlessly integrating your Adobe Analytics data with Microsoft Excel, these robust plugins, including the Adobe Analytics Report Builder and ExcelClient, enhance your web analysis experience. On this page, you'll discover the essence of Omniture, explore the dynamic plugins that bridge Omniture and Excel, delve into common use cases, and find answers to frequently asked questions. Enhance data-driven decision-making with real-time analytics, customized visualizations, and streamlined workflows—all within the familiar environment of Excel.
Omniture, now known as Adobe Analytics, is a software product from Adobe that serves as a data analytics platform. It provides extensive tools for reporting, visualizations, and analysis of customer data, enabling users to discover actionable insights. As a software tool, it is designed for data usage tracking, particularly in the context of marketing actions. Omniture setups are customized for each implementation, which means installations can vary significantly in terms of default displays and report groupings.
Omniture offers a suite of features that includes dashboards, calculated metrics, segments, and a variety of reports such as acquisition overview, visitor profile, page flow, site speed, and products report. These features equip users with the ability to track, analyze, and report on user interactions and site performance.
In terms of service, Omniture includes data usage policies that are essential for compliance with data governance. These policies involve restricting data activation based on data usage labels to ensure proper handling and activation of data in accordance with privacy and compliance requirements.
The Omniture Excel plugin is a versatile tool that enables users to directly access and edit reports from multiple report suites within Excel. This functionality allows for on-the-fly report modifications, ensuring that data analysis and decision-making processes are both efficient and flexible.
Omniture, also recognized as Adobe Analytics, can be integrated with Excel in several ways. Users can take advantage of Omniture's built-in reporting features or use Omniture's API to extract data. Additionally, third-party tools such as Improvado provide a robust solution for integration. Improvado is considered the best method for integrating Omniture with Excel due to its ability to manage the entire data pipeline, from extraction to visualization. It's a scalable, customizable, and easy-to-use platform that offers excellent customer support.
Omniture Excel reporting, a core feature of Adobe Analytics, empowers users to generate Excel reports utilizing Adobe data. It not only facilitates specialized analyses within Excel but also allows for the creation of customized visualizations. Users can create comprehensive reports that span multiple report suites. Further enhancing its capabilities, Omniture Excel reporting incorporates triggers for alerts using the intelligence of Adobe Sensei.
You can create a report by connecting to Adobe Analytics data using the plugin, which integrates with Excel's toolbar and ribbon. Once connected, select the tables and columns you wish to include and utilize Excel's formatting tools to customize your report.
Yes, the plugin offers the ability to schedule automatic report creation and delivery in various file formats.
To connect, supply your credentials through the connection wizard and use the CData data access toolbar added to Excel after the plugin's installation.
Yes, users can combine data from multiple report suites for insights across different sites, business units, and departments.
Adobe Sensei triggers intelligent alerts within the plugin when significant events occur in the data.
In summary, the Excel Add-In for Adobe Analytics, including the CData Excel Add-In, facilitates seamless integration of live Adobe Analytics data into Excel, empowering users with ease of use, no additional software installation, and robust data manipulation capabilities such as mass imports, data cleansing, de-duplication, and advanced data analysis. Custom dashboards and reports are effortlessly created within Excel's familiar environment, leveraging its comprehensive analytical tools to visualize and interpret digital metrics. Despite the effectiveness of these plugins, you can streamline your workflow even more with Sourcetable, which allows you to import data directly into a spreadsheet. To enhance your data analysis capabilities without the need for plugins, sign up for Sourcetable and get started today.