Integrating Adobe Analytics with Excel

Integrating Adobe Analytics with Excel can be accomplished through the use of the Adobe Analytics Report Builder plug-in. This integration allows for the seamless import of real-time digital analytics and the creation of customized and specialized reports directly within Excel. The process involves a few straightforward steps to ensure a successful integration, enabling users to leverage Excel's analytical capabilities alongside Adobe Analytics' robust data.

Installing Adobe Analytics Report Builder

The first step in integrating Adobe Analytics with Excel is to install the Adobe Analytics Report Builder. This can be done by navigating through the Excel interface: Click \"Adobe Experience Cloud\", select \"Analytics\", then \"Tools\", and finally \"Report Builder\". Users must then choose the correct version of the Report Builder to download, either the 32-bit or 64-bit, depending on their system requirements. After downloading, opening the installer package and following the installation wizard will complete this step.

Configuring Report Builder in Excel

Once the Report Builder plug-in is installed, users must open or restart Microsoft Excel. To activate the plug-in, users should select \"Add-Ins\" from the Excel menu. The next step is to sign in using Adobe credentials. It is important to ensure that the user is part of a Product profile with the necessary permissions to use Report Builder, which can be confirmed with an Adobe Analytics Administrator. With these steps completed, Adobe Analytics will be integrated with Excel, ready for creating and editing reports and analyses.

Integrating Adobe Analytics with Sourcetable

Integrating Adobe Analytics with Sourcetable offers a seamless approach to data management that surpasses traditional methods such as using Excel. Sourcetable's ability to sync live data from various applications or databases, including Adobe Analytics, ensures that your data is always up-to-date and accurate. This real-time data synchronization eliminates the need for manual data imports, which can be both time-consuming and prone to errors.

Another significant benefit of using Sourcetable over Excel is its capacity for automation. With Sourcetable, you can set up automatic data pulls, which means your analytics reports will always contain the latest data without any manual intervention. This level of automation is a game-changer for business intelligence as it allows for more timely and efficient decision-making.

Moreover, Sourcetable's intuitive spreadsheet interface makes it easy for users to query and manipulate their data without needing to learn a new platform. This familiarity is particularly beneficial for teams transitioning from Excel, as it minimizes the learning curve and allows for a smoother integration process.

Ultimately, the integration of Adobe Analytics with Sourcetable empowers organizations to leverage their data more effectively, fostering better business intelligence and data-driven strategies that are not as easily achievable with traditional spreadsheet tools like Excel.

Common Use Cases

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  Building customized requests from Adobe Analytics data within Excel
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  Inserting real-time digital analytics data into Excel worksheets
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  Updating and customizing the presentation of Adobe Analytics data in Excel
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  Referencing Excel worksheet cells within Adobe Analytics requests
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  Automating the creation and delivery of Adobe Analytics reports through Excel

Frequently Asked Questions

What is Adobe Analytics Report Builder and how does it work with Excel?

Adobe Analytics Report Builder is an Excel plug-in that allows you to import real-time digital analytics data from Adobe into Excel, enabling the combination of data from multiple sources, creation of customized visualizations and reports, and the performance of specialized analyses directly within Excel.

Can I use Excel features like formulas, Pivot Tables, and VLookup with Adobe Analytics data?

Yes, when you pull data from Adobe Analytics into Excel using Report Builder, you can utilize all the robust features of Excel such as formulas, Pivot Tables, and functions like VLookup and Match to work with the imported data.

Is it possible to automate data processes in Excel with Adobe Analytics data?

Yes, by using Excel to pull data from Adobe Analytics, you can use VBA scripts and Macros to automate tasks and apply more complex logic to your data analysis.

What has happened to Reports & Analytics in Adobe Analytics?

Adobe has discontinued Reports & Analytics as its underlying technology no longer meets Adobe's standards. The reports and schedules in Reports & Analytics no longer work, and most of its features have been moved to Analysis Workspace, which offers similar functionality.

How does Analysis Workspace compare with the discontinued Reports & Analytics?

Analysis Workspace has incorporated most of the functionality and capabilities of Reports & Analytics. It has reached a threshold of workflow parity, meaning it can perform the tasks and analysis that were once possible in Reports & Analytics.