Mailchimp Connector - Analyze Email Marketing Data with AI

Connect Mailchimp to Sourcetable, and analyze email marketing data with AI

You've never seen a spreadsheet do this before.

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	A	B	C	D	E
1	Campaign	Sent	Open Rate	Click Rate	Date
2	December Newsletter	24,580	42.3%	8.7%	2025-12-01
3	Black Friday Sale	31,245	51.2%	15.4%	2025-11-28
4	Product Launch	18,923	38.9%	6.2%	2025-11-15
5	Holiday Gift Guide	27,634	45.8%	11.3%	2025-12-10
6	Welcome Series 1	3,892	67.5%	22.1%	2025-12-14
7	Feedback Survey	15,234	36.2%	9.8%	2025-12-03

Latest data from Mailchimp

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Sourcetable

Use Mailchimp, show me last month's campaign open and click rates

See how simple it is to connect...

...and analyze Mailchimp data.

“I used to spend hours exporting Mailchimp campaign data and building pivot tables. Now I analyze marketing performance using natural language commands.”

— Email Marketing Manager

Top 10 Most Popular Mailchimp connector actions from the Sourcetable community

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Frequently Asked Questions

If you question is not covered here, you can contact our team.

How do I connect Mailchimp to Sourcetable?

Connect your Mailchimp account to Sourcetable by clicking "Start connecting" and authenticating with your Mailchimp credentials. Once connected, you can query campaigns, audiences, and subscriber data directly from your spreadsheet using natural language commands. No API knowledge required.

What can I do with the Mailchimp connector?

The Mailchimp connector lets you analyze campaign performance, track open and click rates, monitor subscriber growth, calculate email ROI, segment audiences by engagement, compare A/B test results, identify unsubscribe patterns, and automate email marketing reporting workflows. You can query your Mailchimp data using plain English and Sourcetable will fetch and analyze it automatically.

Can I analyze my Mailchimp email data with AI?

Yes! You can analyze your Mailchimp data using plain English queries. Ask questions like "Show me my best performing campaigns this quarter" or "Which audience segments have the highest engagement?" or "Create a chart showing subscriber growth over time." Sourcetable's AI will query your Mailchimp account and create visualizations automatically.

Is my Mailchimp email data secure?

Yes. Sourcetable uses industry-standard OAuth 2.0 authentication and encryption to connect to your Mailchimp account. Your credentials and email data are encrypted both in transit and at rest. We follow enterprise security best practices and you maintain full control over your Mailchimp permissions.

How often does my Mailchimp data sync with Sourcetable?

Your Mailchimp data syncs automatically when you open your spreadsheet or run a query. You can manually refresh at any time to get the latest campaign stats and subscriber metrics. For continuous monitoring, set up automated refresh schedules to track campaigns in real-time.

How is this different from Mailchimp Reports?

Unlike Mailchimp's built-in reports, Sourcetable connects directly to your live email data and lets you analyze it using natural language. You can create custom reports instantly without navigating multiple dashboards, combine Mailchimp data with other sources like Google Analytics or Shopify, and get AI-powered insights that would require manual analysis in Mailchimp.

Can I analyze historical Mailchimp campaign data?

Yes! When you connect Mailchimp to Sourcetable, you can access all historical campaign data available in your account. Analyze trends over any time period, compare year-over-year performance, and track long-term subscriber engagement patterns. Just specify date ranges in your queries.

How does Sourcetable replace my manual Mailchimp reporting workflows?

Instead of logging into Mailchimp, navigating to reports, exporting CSVs, and creating charts in Excel, you can run any analysis instantly by asking in plain English. Questions like "Show me this month's campaign performance" or "Compare Q4 email ROI to last year" get answered in seconds. Save your common queries as templates and build dashboards that update automatically.

What data sources does Sourcetable support?

We currently support a variety of data file formats including spreadsheets (.xls, .xlsx, .csv), tabular data (.tsv), JSON, and database data (MySQL, PostgreSQL, MongoDB). We also support application data like Gmail and most plain text data. View all available connectors at sourcetable.com/connectors.

Can I generate data visualizations?

Yes! It's very easy to generate clean-looking data visualizations using Sourcetable. Simply prompt the AI to create a chart or graph. For Mailchimp data, you can create charts showing campaign trends, engagement rates, subscriber growth, and more. All visualizations are downloadable and can be exported as interactive embeds.

What data science tools are available?

Sourcetable's AI analyzes and cleans data without you having to write code. Use Python, SQL, NumPy, Pandas, SciPy, Scikit-learn, StatsModels, Matplotlib, Plotly, and Seaborn to analyze your Mailchimp data and create insights.

Is this free?

Yes! Sourcetable's spreadsheet is free to use, just like Google Sheets. AI features have usage limits. Users can upgrade to the Pro plan for more credits.

Is there a discount for students, professors, or teachers?

Students and faculty receive a 50% discount on the Pro and Max plans. Email support@sourcetable.com to get your discount.

Is Sourcetable programmable?

Yes. Regular spreadsheet users have full A1 formula-style referencing at their disposal. Advanced users can make use of Sourcetable's SQL editor and GUI, or ask our AI to write Python code for you.

Sourcetable + Mailchimp

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