Google Analytics Connector - Analyze Analytics Data with AI

Connect Google Analytics to Sourcetable, and analyze analytics data with AI

You've never seen a spreadsheet do this before.

No credit card required

FREE PRO PLAN FOR 14 DAYS.

	A	B	C	D	E
1	Page	Visitors	Date	Bounce Rate	Status
2	Homepage	45,234	2025-12-14	42%	Live
3	Product Page	32,891	2025-12-14	35%	Live
4	Pricing	18,445	2025-12-13	28%	Live
5	Blog	12,334	2025-12-13	Loading...	Live
6	Contact	8,923	2025-12-12	58%	Live
7	Docs	6,445	2025-12-11	31%	Live

Latest analytics from Google Analytics

Made with:

Sourcetable

Use Google Analytics, show me top pages by traffic

See how simple it is to connect...

...and analyze Google Analytics data.

“I used to export Google Analytics data to spreadsheets and manually create reports. Now I analyze analytics data using plain English and get insights instantly.”

— Data Analyst

Top 10 Most Popular Google Analytics connector actions from the Sourcetable community

Just click and connect.

Enterprise-grade Security

Your data is protected by industry-leading SOC 2 Type 2, HIPAA, and PCI compliance standards, whether in our cloud or on-premises.

Private User Keys

Encrypted at REST

Escrow KMS

Connectors

Connect to any:

Database ⋆ API ⋆ MCP

Learn more

Recommended Connectors

Connect your most-used data sources and tools to Sourcetable for seamless analysis.

Frequently Asked Questions

If you question is not covered here, you can contact our team.

How do I connect Google Analytics to Sourcetable?

Connect your Google Analytics account to Sourcetable by clicking "Start connecting" and authenticating with your Google Analytics credentials. Once connected, you can analyze analytics data, create visualizations, and build reports directly from your spreadsheet using natural language commands.

What can I do with the Google Analytics connector?

The Google Analytics connector lets you analyze analytics data, create custom reports, track key metrics, and build automated dashboards. You can analyze your Google Analytics data using plain English and Sourcetable will fetch and analyze the data automatically.

Can I analyze my Google Analytics data with AI?

Yes! You can analyze your Google Analytics data using plain English queries. Ask questions like "Show me top pages by traffic" and Sourcetable's AI will analyze your Google Analytics account and create visualizations automatically.

Is my Google Analytics data secure?

Yes. Sourcetable uses industry-standard OAuth 2.0 authentication and encryption to connect to your Google Analytics account. Your credentials and data are encrypted both in transit and at rest. We follow enterprise security best practices and you maintain full control over your Google Analytics account permissions.

How often does my Google Analytics data sync with Sourcetable?

Your Google Analytics data syncs automatically when you run a query or fetch data. You can manually refresh at any time to get the latest information. This ad-hoc approach means you always work with current data while maintaining control over when data is fetched.

How is this different from exporting Google Analytics data to Excel or CSV?

Unlike static CSV exports, Sourcetable connects directly to your live Google Analytics data. You can query current data using natural language without writing SQL, create dynamic dashboards that update on-demand, and analyze trends across any time period instantly. No more downloading files, copying data between spreadsheets, or manually updating reports.

Can I import historical Google Analytics data from before I connected?

Yes! When you connect Google Analytics to Sourcetable, you can access all historical data available in your Google Analytics account. Specify date ranges in your queries like "Show me all data from the past 2 years" and Sourcetable will fetch the historical records from Google Analytics's API.

How does Sourcetable replace my manual Google Analytics reporting workflows?

Instead of waiting for scheduled reports or manually exporting CSVs, you can run any analysis instantly whenever you need it. Ask questions on-demand and get answers in seconds. Save your most common queries as templates, share them with your team, and build dashboards that anyone can refresh with a click. This ad-hoc approach means you're never waiting for reports - you create insights when you need them.

What data sources does Sourcetable support?

We currently support a variety of data file formats including spreadsheets (.xls, .xlsx, .csv), tabular data (.tsv), JSON, and database data (MySQL, PostgreSQL, MongoDB). We also support application data like Google Analytics and most plain text data. View all available connectors at sourcetable.com/connectors.

Can I generate data visualizations?

Yes! It's very easy to generate clean-looking data visualizations using Sourcetable. Simply prompt the AI to create a chart or graph. For Google Analytics data, you can create charts showing trends, distributions, comparisons, and more. All visualizations are downloadable and can be exported as interactive embeds.

What data science tools are available?

Sourcetable's AI analyzes and cleans data without you having to write code. Use Python, SQL, NumPy, Pandas, SciPy, Scikit-learn, StatsModels, Matplotlib, Plotly, and Seaborn to analyze your Google Analytics data and create insights.

Is this free?

Yes! Sourcetable's spreadsheet is free to use, just like Google Sheets. AI features have usage limits. Users can upgrade to the Pro plan for more credits.

Is there a discount for students, professors, or teachers?

Students and faculty receive a 50% discount on the Pro and Max plans. Email support@sourcetable.com to get your discount.

Is Sourcetable programmable?

Yes. Regular spreadsheet users have full A1 formula-style referencing at their disposal. Advanced users can make use of Sourcetable's SQL editor and GUI, or ask our AI to write Python code for you.

Sourcetable + Google Analytics

Turn your data into actionable insights.

Start Connecting See How It Works

Drop CSV