Google Data Studio
tool icon

Google Data Studio vs Sisense: A Comparative Overview

Jump to


    Choosing the right business intelligence tool is crucial for effective data analysis and reporting. Google Data Studio and Sisense are two prominent options, each with distinctive features and capabilities.

    While Google Data Studio offers seamless integration with other Google services and a user-friendly interface, Sisense stands out with its advanced analytical functions and AI capabilities.

    In this comparison, we'll delve into the specifics of each platform to help you determine the best fit for your business needs. Additionally, we'll explore how Sourcetable provides a modernized, spreadsheet-like interface that syncs with your data as an alternative to using Google Data Studio or Sisense for business intelligence tasks like reporting and data analytics.

    Google Data Studio

    What is Google Data Studio?

    Google Data Studio is a business analytics and intelligence tool designed to transform raw data into strategic information. It facilitates the creation of dashboards for data analysis and presenting strategy results, primarily used in the field of digital marketing.

    tool icon

    What is Sisense?

    Sisense is an analytics platform designed to help organizations make data-driven decisions. It enables the processing of large amounts of data and the creation of interactive dashboards and reports. Sisense simplifies complex data analytics and makes insights accessible to users across an organization.

    Google Data Studio

    Google Data Studio Key Features


    Google Data Studio boasts 23 features across 5 categories, enhancing data visualization and reporting.

    Reporting and Dashboards

  • Ad hoc reporting
  • Customizable dashboards
  • Customizable reports
  • Dashboard creation
  • Collaboration and Sharing

  • Collaboration tools
  • Access Controls/Permissions
  • Activity Dashboard
  • Customization

  • Customizable branding
  • Integration and Automation

  • API feature
  • Monitoring and Management

  • Alerts/Notifications
  • Audit Management
  • Ad hoc Query
  • tool icon

    Key Features of Sisense

    Fusion Platform

    The Sisense Fusion platform is designed to deliver actionable intelligence by integrating analytics across various data sources.

    Compose SDK

    Sisense's Compose SDK feature enables users to build custom analytics applications tailored to specific business needs.

    Google Data Studio

    Advantages of Google Data Studio for Business Intelligence

    Cloud-Based and Fully Managed Platform

    Google Data Studio's cloud-based nature ensures that users can access their business intelligence tasks from any location. As a fully managed platform, it eliminates the need for in-house maintenance, enhancing efficiency.

    Integration with Google Applications

    Its tight integration with Google applications streamlines the process of importing data from Google sources, making it an optimal solution for users entrenched in the Google ecosystem.

    User-Friendly Interface

    The user interface of Google Data Studio is designed for ease of use, reducing the learning curve and allowing for quick creation and sharing of reports and dashboards.

    Access Control and Collaboration

    Granular access controls enable precise management of user permissions, supporting secure collaboration across business intelligence tasks.


    As a free tool, Google Data Studio provides cost savings for businesses looking to perform reporting and data analytics without additional software expenses.

    Data Connectivity and Blending

  • Supports live connections to data sources, ensuring up-to-date reporting.
  • Blending data sources is straightforward, facilitating comprehensive analysis from multiple data streams.
  • Suitability for Google Service Users and Simple Dashboards

  • Ideal for entities already using Google services, providing a seamless analytics environment.
  • Well-suited for creating simple, yet effective dashboards that fulfill basic reporting needs without complexity.
  • Google Data Studio

    Disadvantages of Google Data Studio

    Time-Consuming Report Creation

    Building reports in Google Data Studio requires a significant time investment, which can slow down business processes.

    Lack of Real-Time Data

    Google Data Studio's dashboards do not offer real-time updates, potentially leading to decision-making based on outdated information.

    Limited Visual Options

    The platform offers a constrained selection of charts and interactive elements, limiting the ability to create diverse and complex visual representations.

    Restricted Data Integration

    With limited data connections, users may find it challenging to integrate a wide array of data sources within Google Data Studio.

    Performance Issues with Multiple Data Sources

    Performance can be compromised when attempting to use numerous data sources, sometimes resulting in system breakdowns.

    Complex Visualizations Unsupported

    Google Data Studio does not support intricate visualizations, which can be a hurdle when trying to convey complex data insights.

    Dependency on External Data Sources

    It relies solely on data that can be extracted from other tools, which may limit its use for standalone data analysis and reporting.

    Google Data Studio

    Frequently Asked Questions About Google Data Studio

    What is Google Data Studio and how does it compare to other tools?

    Google Data Studio is a free Business Intelligence software that is more similar to Tableau, Looker, and Power BI than traditional data visualization and reporting tools. It transforms data for various use cases, including digital marketing reporting.

    Is Google Data Studio suitable for non-technical users?

    Yes, Google Data Studio is good for non-technical users due to its easy-to-learn drag-and-drop interface.

    Does Google Data Studio only visualize data?

    No, Google Data Studio does more than just visualize data; it's a Business Intelligence tool that transforms data for analysis and reporting.

    How much does Google Data Studio cost?

    Google Data Studio is free to use.

    Can Google Data Studio be used for digital marketing reporting?

    Yes, Google Data Studio is particularly good for digital marketing reporting due to its data transformation and visualization capabilities.

    Use Cases for Google Data Studio

    • Google Data Studio


    • Google Data Studio

      Building business intelligence dashboards

    • Google Data Studio

      Blending Looker-governed data with data from over 500 sources to generate insights

    tool icon

    Advantages of Sisense for Business Intelligence

    Enhanced Data Handling and Insights

    Sisense stands out as a versatile platform that offers accurate and fast insights. Its ability to integrate dashboards for real-time feedback and automate time-consuming reports enhances productivity. With its robust data modeling back-end, Sisense delivers comprehensive answers to complex questions about datasets.

    Improved Reporting Efficiency

    The platform significantly reduces report response time and eliminates error-prone reporting by creating a centralized data warehouse. This streamlining of reporting tasks allows businesses to track key performance indicators effectively.

    Reduction in Development Time

    Compared to manual coding and web UI controls, Sisense reduces development time, enabling quicker implementation of business intelligence solutions. Its intuitive nature ensures that the platform is quick to learn, further accelerating the development process.

    User Experience and Support

    Sisense's user-friendly front end and excellent customer service team contribute to a positive user experience, making it an attractive choice for businesses seeking an accessible and supportive BI tool.

    Cost-Efficiency and Productivity

    As a cost-effective solution, Sisense optimizes resource allocation, ensuring that businesses get the most out of their BI investments. The platform's productivity features support businesses in making data-driven decisions efficiently.

    tool icon

    Disadvantages of Using Sisense for Business Intelligence

    User Experience Challenges

    Compared to other BI tools, Sisense falls short in user-friendliness. Users encounter difficulties with dashboards, widgets, and filters, which can complicate the analytics process.

    Cost Considerations

    Sisense is on the higher end of the pricing spectrum for BI solutions, which may be a deterrent for businesses with limited budgets.

    Licensing Issues

    Businesses have reported concerns with Sisense's licensing structure, which could affect scalability and cost-efficiency.

    Reliability and Performance

    In terms of reliability and speed, Sisense does not match up to alternative BI tools, potentially hindering timely decision-making.

    Data Visualization Limitations

    Sisense offers fewer data visualization options compared to its competitors, which may limit the ability to create comprehensive reports.

    Cube Management Efficiency

    Cube management is an area where Sisense is less efficient, which can affect the handling of complex data sets.

    tool icon

    Frequently Asked Questions About Sisense

    What are the system requirements for using Sisense?

    Sisense requires that JavaScript is installed and enabled, and cookies are also enabled in the browser.

    Is there a community for Sisense users to interact and share knowledge?

    Yes, Sisense has a community forum with 5546 members and 6915 posts, indicating active participation and discussion.

    Does Sisense offer any platforms for developers?

    Sisense has a software developers forum and a Discord server for developers to collaborate and share expertise.

    Where can I find documentation or a knowledge base for Sisense?

    Sisense provides a knowledge base for users to access information and resources.

    Use Cases for Sisense

    • tool icon

      Data consolidation and management

    • tool icon

      Interactive dashboard creation

    • tool icon

      Performance monitoring and analytics

    • tool icon

      Predictive analysis for decision-making

    • tool icon

      Customized reporting


    Why Sourcetable is a Superior Choice for Business Intelligence

    • Streamlined Reporting and Data Analytics

      Sourcetable offers a streamlined approach to business intelligence by integrating data from multiple services into a user-friendly spreadsheet interface. Unlike Google Data Studio's complex web-based tool, Sourcetable simplifies the process, making it accessible for users of all skill levels.

    • Unified Data Synchronization

      With Sourcetable, syncing data across various platforms is seamless. This centralization of data is more efficient than the connector-based approach of Google Data Studio and Sisense, which may require more steps to integrate data from different sources.

    • Simplified User Experience

      The spreadsheet-like interface of Sourcetable is familiar to most users, reducing the learning curve associated with more complex BI tools like Google Data Studio and Sisense. This simplicity accelerates adoption and proficiency within teams.

    • Enhanced Collaboration

      While Google Data Studio allows for real-time collaboration, Sourcetable's intuitive interface may facilitate more effective teamwork. The familiar spreadsheet format can lead to better engagement and productivity in collaborative scenarios.

    • Cost-Effectiveness

      Sourcetable's straightforward approach can potentially reduce the need for extensive training or specialized staff, which can be a requirement for more complex tools such as Google Data Studio and Sisense, leading to lower overall costs.

    Google Data Studio
    tool icon

    Similarities between Google Data Studio and Sisense

    Both Google Data Studio and Sisense are tools used for creating dashboards and interactive reports. They allow users to connect to various data sources and share insights with teams or across organizations. Each platform provides capabilities for data visualization to aid in data analysis.

    Dashboard and Report Creation

  • Both platforms enable users to construct interactive dashboards and reports.
  • Customization options are available to tailor the visualization to user needs.
  • Data Connectivity

  • Google Data Studio and Sisense offer multiple data connectors for accessing a wide range of data sources.
  • Both can integrate data from different databases and services.
  • Collaboration and Sharing

  • They provide features for sharing reports and dashboards with individuals or groups.
  • Collaboration is supported, allowing teams to work together in real-time.
  • Embedding and Integration

  • Reports from both tools can be embedded into web pages for wider access.
  • Integration with other platforms is supported to enhance reporting capabilities.
  • Google Data Studio
    tool icon

    Google Data Studio vs Sisense

    Web-Based vs Diverse Deployment

    Google Data Studio is exclusively a web-based reporting tool, accessible through browsers and designed for creating interactive reports and dashboards. Sisense offers a broader range of deployment options including cloud, on-premises, and hybrid models, catering to different business requirements.

    Connectivity and Integration

    Google Data Studio features built-in and partner connectors, allowing access to a wide variety of data sources. It integrates seamlessly with Looker Studio through the Looker Studio developer platform. Sisense, by contrast, prides itself on its ability to handle complex data from disparate sources with its proprietary In-Chip technology for data integration.

    Cost and Accessibility

    Google Data Studio is a free tool, lowering the barrier to entry for users looking to create and share reports and dashboards. Sisense, as a comprehensive business intelligence platform, comes with a pricing model that reflects its enterprise-level features and capabilities.

    Real-Time Collaboration

    Google Data Studio allows users to collaborate in real time, enhancing team productivity and data-driven decision making. While Sisense offers collaborative features, its focus is more on advanced analytics and data crunching capabilities.

    Customization and Extensibility

    While Google Data Studio can be extended through the Looker Studio developer platform, Sisense is known for its strong customization options and robust API that supports a wide range of modifications and integrations tailored to unique business needs.


    Google Data Studio vs. Sisense vs. Sourcetable

    Google Data Studio

  • Web-based reporting tool.
  • Interactive reports and dashboards creation.
  • Wide variety of data connections through built-in and partner connectors.
  • Real-time collaboration features.
  • Free to use.
  • Reports can be shared with individuals, teams, or publicly.
  • Embedding of reports into web pages is supported.
  • Extension capabilities through Looker Studio developer platform.
  • Sisense

    Sisense is a business intelligence platform offering data integration, visualization, and analytics solutions. It's known for its ability to handle large datasets and complex data models. Sisense also features an AI-powered analytics engine and allows for the creation of custom applications. It provides dashboards and interactive visualizations that can be embedded into web applications. Sisense is typically aimed at enterprise-level users and may have associated costs.


    Sourcetable is a spreadsheet-like tool designed for managing and visualizing data. It simplifies data analysis without the need for extensive technical skills and can connect to various data sources. Sourcetable is often used for project management, sales pipelines, and inventory tracking. It is user-friendly and suitable for non-technical users seeking straightforward data manipulation and visualization tools.


    Google Data Studio offers extensive data visualization and reporting capabilities for free, with collaborative and embedding features, making it accessible to a wide range of users. Sisense, while offering advanced analytics and AI capabilities, caters to a more enterprise-level audience and may incur costs. Sourcetable provides an accessible, spreadsheet-like interface for data management and visualization, suitable for users seeking simplicity and ease of use.


    Frequently Asked Questions About Sourcetable

    What is Sourcetable and who is it for?

    Sourcetable is a spreadsheet application that allows users to access data from most 3rd party applications, query data, and build live models that automatically update. It is typically used by growth teams and business operations folks who need to centralize, analyze, and model data that updates over time.

    How does Sourcetable handle data syncing from other applications?

    Sourcetable syncs data from over 100 applications and most databases, with data integrations updating every 15 minutes on the regular plan and every 5 minutes on the pro plan.

    Do I need to know how to code to use Sourcetable?

    No, Sourcetable does not require coding to use its features.

    How much does Sourcetable cost?

    Sourcetable costs $50 per month for the starter plan and $250 per month for the pro plan. Additional seats cost $20 per month per user.

    Is there a trial period for Sourcetable?

    Yes, all plans have a 14-day free trial period.

    Google Data Studio

    Looker Studio Cost Information

    • Overview of Looker Studio Pricing

      Looker Studio, formerly known as Google Data Studio, is available at no cost as of 2024.

    • Limitations of Free Version

      The free version of Looker Studio includes certain limitations, although specifics are not detailed.

    • Looker Studio Pro Pricing

      The exact pricing for Looker Studio Pro is not publicly disclosed.

    • Additional Costs

      Utilizing Looker Studio may incur third-party costs not included in the base offering.

    tool icon

    Sisense Pricing Overview

    • Self-Hosted Solution Cost

      Sisense's self-hosted solution is priced at approximately $10,000 annually.

    • Cloud-based Solution Cost

      For a cloud-hosted Sisense deployment, the cost is around $21,000 per year for a setup that accommodates 5 users.

    • Sisense Subscription Tiers

    • Basic
    • Business
    • Business+
    Google Data Studio

    User Reviews of Google Data Studio

    Google Data Studio is recognized as a capable BI tool that offers free access to users. It is often praised for allowing the connection to a wide range of data through over 300 partner connectors and the option to upload csv files.

    • Functionality and Limitations

      Users appreciate that Data Studio does not store data from sources like Google Sheets and Google Analytics, maintaining a direct link to the data. However, it can store data through the Extract Data connector, with an extraction limit of 100mb per data source. While the data blending functionality is a plus, its limitation to LEFT OUTER JOIN and the inability to perform calculations across blended data sources are noted constraints.

    • Usability

      The calculated fields feature, with its SQL-based syntax, is seen as user-friendly, especially for creating simple formulas. Data Studio's 33 variations on 13 different visualisation types receive positive remarks, with mentions of commonly used visualisations like tables, scorecards, bullets, and treemaps. The integration of community visualisations from third parties further extends its capabilities. The simple interface for building visualisations and the data explorer tool are also highlighted for enhancing data discovery and report building.

    • Sharing and Integration

      Users find the ability to share reports via email or link and the option to embed reports in webpages particularly useful for collaboration and dissemination of insights.

      These insights into Google Data Studio are based on user reviews and ratings sourced from various online platforms that gather user feedback on software tools.

    tool icon

    User Reviews of Sisense

    Embedded Analytics: Users recognize Sisense as a robust solution for embedded analytics.

    • Comparisons to Other Tools

      Sisense is frequently compared to Tableau and Power BI in user discussions.

    • Implementation Success Stories

      There are accounts of successful implementations of Sisense by some users.


    In comparing Google Data Studio and Sisense, it's clear that each platform offers unique strengths in business intelligence. Google Data Studio is well-integrated with other Google services and provides a user-friendly interface, while Sisense offers powerful analytical tools and a robust data engine for complex data operations.

    However, for businesses seeking a more streamlined approach, Sourcetable presents an alternative by syncing data in real-time across various services into a simplified spreadsheet interface. This approach can be particularly beneficial for users familiar with spreadsheets and looking for an immediate, uncomplicated view of their data.

    Simplify Your BI Tooling

    Sourcetable is the AI spreadsheet that lets you analyze your data in one place. Get unlimited access free for 14 days.