Tableau vs Incorta: An In-Depth Comparison

Jump to


    Comparing Tableau and Incorta is essential for businesses seeking the most efficient tools for business intelligence, reporting, and data analytics. Both platforms offer unique features and capabilities that cater to different needs and preferences.

    Tableau is renowned for its interactive data visualization and ease of use, while Incorta is praised for its real-time data aggregation and analytics. However, the choice between them can be challenging, as each offers distinct advantages for data-driven decision-making.

    This comparison will delve into the specifics of each tool to help you make an informed decision. Additionally, we'll explore how Sourcetable provides a modernized, spreadsheet-like interface that syncs with your data, offering a streamlined alternative for your business intelligence tasks.


    What is Tableau?

    Tableau is a visual analytics platform that transforms the way people use data to solve problems. Founded in 2003, it originated from a computer science project at Stanford University aimed at enhancing data accessibility through visualization.


    What is Incorta?

    Incorta is an analytics company focused on enabling users to access and utilize decision-ready data efficiently. It maintains data integrity by ensuring that the provided analytics are 100% identical to the source data. This approach ensures high fidelity and reliability in data analysis.


    Key Features of Tableau

    Analytics and Business Intelligence

    Tableau offers advanced analytics features such as forecasting, predictive modeling, and geospatial analytics, enabling data-driven decision-making.

    Data Management

    With Tableau Catalog and Metadata API, users can efficiently manage data assets. The Hyper data engine optimizes the performance of large datasets.

    Data Preparation

  • Tableau Prep Conductor assists in data preparation workflows.
  • Join Step facilitates combining data sources.
  • Data Exploration

    Tableau's VizQL technology translates drag-and-drop actions into data queries, simplifying data visualization. Users can explore data with features like Explain Data and Data Stories.


  • Bins and LOD Expressions allow for detailed data analysis.
  • Zoom and Pan Controls enhance the exploration of visualizations.
  • Keep Only and Unified Tooltip features offer focused data insights.
  • Collaboration and Integration

    Tableau supports collaboration through Slack Integration and nested projects, enhancing teamwork. Integration with external platforms is facilitated by the ODBC Connector and Table Extensions.

    Performance and Scalability

  • Resource Monitoring Tool and Workbook Optimizer ensure optimal performance.
  • Tableau Cloud provides a scalable analytics platform.
  • Advanced AI Capabilities

    Einstein Copilot for Tableau leverages AI to enhance data insights, accelerating the analytics process.

    Monitoring and Governance

    Quality Warnings and Prep Conductor provide monitoring and governance tools to maintain data integrity and compliance.


    Incorta Key Features

    High-Level Data Access

    Incorta provides transaction-level data access, ensuring granular control over data retrieval and analysis.

    Data Integration Process

    Incorta streamlines the data integration process by removing the need for multiple steps typically involved in extracting, modeling, and preparing data.

    Data Fidelity

    Data accessed through Incorta is an exact replica of the source, maintaining 100% data integrity for reliable insights.


    Incorta delivers data at scale, catering to extensive enterprise requirements without compromising on performance.

    AI and ML Enhancement

    The platform enhances AI and ML models by providing them with accurate, refreshed data to learn from, making them progressively smarter.

    Data Accuracy

    Ensuring data accuracy, Incorta frequently refreshes its datasets to provide the most current information.

    Solution Accelerators

  • Incorta's prebuilt solution accelerators facilitate quick and simplified analytic implementations.
  • These accelerators expedite the development of analytics, reducing time to insight.
  • They also play a pivotal role in enhancing the capabilities of AI, providing a rich data foundation for informed model training.
  • Tableau

    Advantages of Using Tableau for Business Intelligence

    Interactive Data Visualization

    Tableau transforms textual and numerical data into interactive dashboards, enhancing data comprehension and engagement.

    User Accessibility

    Due to its ease of use and no need for programming skills, Tableau enables a wider range of users to perform data analysis.


    As a low-cost solution, Tableau provides a competitive edge in business intelligence without significant investment.

    Customer Support and Resources

    Quality customer service and extensive resources ensure users can maximize the tool's capabilities efficiently.

    Mobile Integration

    Tableau's mobile-friendly nature and excellent mobile support allow for on-the-go data analysis and reporting.

    Community and Real-Time Analysis

  • Tableau's large fan base contributes to a robust support community.
  • Real-time analysis capabilities enable businesses to make timely decisions.
  • Data Blending

    Tableau excels in combining data from multiple sources, providing a comprehensive view for insightful analytics.


    Disadvantages of Using Tableau for Business Intelligence

    Cost Implications

    Tableau's high cost of ownership and complex pricing structure can be a significant barrier for businesses, especially when additional purchases like Tableau Cloud and Desktop are necessary for full functionality. Organizations where price is a constraint may find Tableau not to be the ideal solution.

    Learning and Usability Challenges

    The steep learning curve required to fully utilize Tableau's capabilities means significant training is necessary. Performance and usability limitations, coupled with the software’s limited formatting and customization options, can hinder efficient reporting and data analysis.

    Integration and Administration Difficulties

    Tableau's challenges in integrating with other business systems and its complex administration can create bottlenecks for businesses seeking a seamless BI experience. This can lead to extra time spent on managing the tool rather than on data analysis.

    Limitations in Data Management and Visualization

    With limited ability to customize visualizations and a lack of tools like PowerQuery for data cleaning, Tableau requires heavy lifting to manage data effectively. Businesses may find other ETL tools on the market more capable in these respects.

    Collaboration and Scalability Issues

    Tableau's limitations on iteration and collaboration can inhibit team synergy. Additionally, scaling issues may arise as business data grows, potentially impacting the overall reporting and analytics processes.

    Support and Service Concerns

    A decline in the quality of Tableau's customer support can affect businesses during critical times. Users may find themselves without the needed assistance, leading to prolonged downtime and inefficiencies.


    Frequently Asked Questions About Tableau

    What is Tableau Reader and what can it do?

    Tableau Reader is a free tool that allows users to open and interact with Tableau workbooks. It can revert to previous versions of a workbook, interact with views, and be used in presentations. Additionally, it supports setting a preferred language.

    Can Tableau Reader publish and export workbooks?

    Yes, Tableau Reader can publish and export Tableau workbooks.

    What APIs and SDKs does Tableau provide?

    Tableau provides several APIs and SDKs including the Tableau Connector SDK, Tableau Embedded Analytics Playbook, Tableau Extensions API, Tableau Hyper API, Tableau JavaScript API, Tableau Metadata API, Tableau Python Server (TabPY), Tableau REST API, Tableau Webhooks, and Web Data Connector SDK.

    How can developers engage with Tableau?

    Developers can engage with Tableau through the Tableau Developer Program, use Tableau Developer Tools, contribute to Tableau GitHub, and participate in Tableau Community Forums.

    Use Cases for Tableau

    • Tableau

      Budget planning and spend

    • Tableau

      Sales/quota tracking

    • Tableau

      Employee satisfaction

    • Tableau

      Security patch compliance

    • Tableau

      Campaign engagement


    Advantages of Incorta for Business Intelligence

    Data Consolidation

    Incorta enables streamlined data consolidation from diverse sources, simplifying complex data landscapes.

    Unified Data View

    Businesses benefit from Incorta's unified data view, offering a cohesive perspective for informed decision-making.

    Interactive Dashboards

    Interactive dashboards crafted with Incorta enhance user engagement through dynamic data visualization.

    Cloud-Based Solution

    As a cloud-based platform, Incorta provides scalable and accessible business intelligence capabilities.

    Data Modeling and Virtualization

    Incorta's advanced data modeling, preparation, and virtualization tools empower businesses with agile data analytics.


    Disadvantages of Incorta for Business Intelligence

    Steep Learning Curve

    Incorta presents a steep learning curve which some users find challenging. This complexity can hinder the swift adoption and efficient utilization of the platform for reporting and data analytics.

    Additional Training for Non-technical Users

    Individuals with limited technical expertise may require extra training to operate Incorta effectively, potentially leading to increased onboarding time and costs.

    User-Friendliness Concerns

    Compared to alternative solutions, Incorta is perceived as less user-friendly, which may affect productivity and user satisfaction in executing business intelligence tasks.

    Limited Customization

    In comparison with its competitors, Incorta offers fewer customization options, which can limit the flexibility to tailor the platform to specific business needs.


    Frequently Asked Questions About Incorta

    What type of support does Incorta offer?

    Incorta offers support to its customers, but the specific types of support are not provided in the facts.

    Where can I find Incorta's frequently asked questions?

    Incorta has a set of frequently asked questions which can likely be found on their company website or through their customer support channels.

    Can I get help with technical issues from Incorta?

    Since Incorta offers support, it is reasonable to assume that they would help with technical issues, though the exact details of technical support are not specified in the facts.

    Use Cases for Incorta

    • Incorta

      Simplifying Reporting

    • Incorta

      Operational and Financial Reporting

    • Incorta

      Daily Operations Management

    • Incorta

      Supply Chain Management

    • Incorta

      Transforming Sales Operations


    Why Sourcetable is a Superior Business Intelligence Tool

    • Unified Data Management

      Sourcetable streamlines data consolidation, offering a unified solution for syncing data across various services into a user-friendly spreadsheet interface. This contrasts with Tableau's emphasis on a deep, multi-faceted analytics platform that may require more complex data integration processes.

    • Intuitive Spreadsheet Interface

      The spreadsheet-like interface of Sourcetable simplifies the user experience, making data analytics and reporting more accessible than the potentially more complex interfaces of Tableau and Incorta. The intuitive nature of Sourcetable can lead to quicker adoption and easier onboarding for users.

    • Efficient Reporting and Analytics

      Sourcetable's emphasis on simplifying reporting and analytics processes provides businesses with the agility to act on insights without the steep learning curve that may be associated with comprehensive platforms like Tableau, which encompasses AI/ML capabilities, governance, data management, and visual storytelling.

    • Enhanced Collaboration

      While Tableau offers collaboration capabilities, Sourcetable's spreadsheet-based approach may be more familiar to a wider range of users, potentially enhancing collaborative efforts across different departments within an organization.

    • Optimized for All Business Sizes

      Designed for scalability, Sourcetable caters to businesses of all sizes, offering a straightforward alternative to Tableau, which also supports organizations across the spectrum but may present a more complex solution for smaller companies with less specialized data analytics needs.


    Comparison of Tableau and Incorta

    Visual Analytics Platforms

    Both Tableau and Incorta offer visual analytics platforms designed to help users see and understand data. These platforms enable organizations to derive insights from their data through visual representation.

    Data Deployment Options

    Tableau and Incorta provide flexible deployment options. They can be deployed in the cloud or on-premises, catering to different organizational needs and IT infrastructures.

    AI/ML Capabilities

    Tableau and Incorta have fully integrated AI/ML capabilities, streamlining the process of data analysis and offering predictive insights to enhance decision-making.

    Data Governance and Management

    Both platforms come with governance and data management features. These capabilities ensure that data is accurate, secure, and used in compliance with policies and regulations.

    Collaboration and Storytelling

    Tableau and Incorta emphasize visual storytelling and collaboration. They allow users to share insights and work together effectively, making data-driven storytelling accessible across organizations.

    Intuitive Interfaces

    Tableau is known for its intuitive products, while Incorta is recognized for its deep analytics platform. Both aim to provide user-friendly interfaces that facilitate easy interaction with data without a steep learning curve.


    Tableau vs Incorta

    Deployment Options

    Tableau offers flexibility in deployment with options in the cloud, on-premises, or natively integrated with Salesforce CRM. Incorta, while also supporting cloud and on-premises deployment, may not offer native integration with Salesforce CRM.

    Community Support

    Tableau has a robust community with over a million members for support and inspiration. Incorta's community size and engagement may differ significantly from Tableau's established network.

    AI/ML Capabilities

    Tableau has fully integrated AI/ML capabilities within its platform, enhancing data analysis and insights. The extent and integration of AI/ML capabilities in Incorta may vary.

    Intuitiveness and Ease of Use

    Tableau is recognized for its intuitive interface, designed to make data analytics accessible to users of all skill levels. Incorta's interface and user experience may offer different levels of intuitiveness.

    Data Governance

    Tableau provides governance and data management capabilities, ensuring data integrity and security. Incorta's governance features may differ in scope and implementation.

    Visual Storytelling

    Tableau excels in visual storytelling and collaboration, allowing users to share insights effectively. Incorta's capabilities for visual storytelling and user collaboration may vary.

    Market Presence

    Tableau is used by organizations of all sizes and is a trusted partner for scaling data usage. Incorta's market presence and trust within various organizational sizes may not be as extensive as Tableau's.


    Tableau vs Incorta vs Sourcetable

    Tableau Overview

    Tableau is a comprehensive visual analytics platform that helps users see, understand, and act on data. It is designed to solve problems with data across organizations of all sizes. Tableau's capabilities include AI/ML integration, data governance, and management, as well as visual storytelling and collaboration. It can be deployed in the cloud, on-premises, or natively integrated with Salesforce CRM. With an intuitive interface, Tableau supports a community of over a million members who connect to share insights and inspiration.

    Incorta Overview

    Incorta is a data analytics platform known for its Direct Data Mapping engine that allows for real-time data aggregation and analysis. It's designed to simplify the data analytics process by eliminating the need for complex data warehousing and pre-aggregation. Incorta offers a unified data analytics platform with a focus on delivering high-performance analytics on complex and large-scale data sets.

    Sourcetable Overview

    Sourcetable is a multi-database tool that provides users with the ability to work with data from various sources in a spreadsheet-like interface. It targets users who prefer the familiarity of spreadsheets but require more advanced data integration and manipulation features. Sourcetable aims to make data analytics accessible without requiring extensive technical skills.


  • Tableau offers a rich visual analytics experience with advanced AI/ML capabilities, whereas Incorta focuses on high-speed data processing and Sourcetable emphasizes ease-of-use with a spreadsheet interface.
  • Tableau and Incorta cater to a broader range of users, with Tableau providing an intuitive platform for various data tasks and Incorta emphasizing performance on complex datasets. Sourcetable is tailored towards users who prefer a spreadsheet-like environment.
  • Tableau's community is a significant asset, offering a platform for users to connect, learn, and grow. Incorta and Sourcetable do not emphasize community as a key feature.
  • Deployment flexibility is a shared feature between Tableau and Incorta, but Tableau also offers native integration with Salesforce CRM, which is not mentioned for Incorta or Sourcetable.
  • Contrast

  • While all three platforms aim to enhance data analytics, Tableau is the only one that specifically highlights its visual storytelling and collaboration capabilities.
  • Tableau and Incorta both have AI/ML capabilities fully integrated into their platforms, whereas Sourcetable does not explicitly mention AI/ML integration.
  • Tableau's platform has a strong emphasis on community, with over a million members, which is a distinctive feature when compared to Incorta and Sourcetable.
  • sourcetable

    Frequently Asked Questions About Sourcetable

    What is Sourcetable and who typically uses it?

    Sourcetable is a spreadsheet application that allows users to access, query, and model data from most 3rd party applications without coding. It is typically used by growth teams and business operations professionals.

    How does Sourcetable sync data and how often does it update?

    Sourcetable syncs data from over 100 applications and most databases. Data integrations update every 15 minutes on the regular plan and every 5 minutes on the pro plan.

    What are the costs associated with using Sourcetable?

    Sourcetable costs $50 per month for the starter plan and $250 per month for the pro plan. Additional seats cost $20 per month per user, and all plans come with a 14-day free trial.

    Does Sourcetable require any coding skills to use?

    No, Sourcetable does not require any coding skills to use. Users can query data and build live models that automatically update, which replaces traditional workflows in Excel, Google Sheets, and Business Intelligence tools.

    How quickly can users start creating reports with Sourcetable?

    Users can start creating reports with Sourcetable within minutes of setup.


    Tableau Creator Cost

    Tableau Creator pricing varies based on the billing cycle. For annual billing, the cost is $75, €75, or £60 per user per month, depending on the region. Monthly billing increases the price to $105 per user. In certain regions, the price is 9,000 annually per user.

    • Included Features

      Tableau Creator's subscription encompasses Tableau Desktop, Tableau Prep Builder, and a Creator License for Tableau Server or Tableau Cloud.

    • Subscription Licenses and Maintenance

      Tableau's subscription licenses provide time-bound access to the software. These licenses include maintenance, ensuring users have the latest updates without additional charges.


    Incorta Cost Structure

    Incorta's open data delivery platform features a fixed consumption model for scaling analytics. This model ensures predictable pricing for organizations.

    • Predictable pricing with fixed consumption model
    • No overpayment for unused cloud resources
    • Transparent and predictable cost structure
    • Scalable analytics without unexpected cloud costs

    User Reviews of Tableau

    • Cost and Pricing Structure

      Reviews frequently highlight Tableau's high cost, with the pricing structure characterized as complex. Users note that the total cost can escalate significantly when scaling.

    • High software cost mentioned across web reviews
    • Complex pricing that increases with scaling
    • Full feature set requires significant investment
    • Tableau Cloud and Functionality

      Tableau Cloud is a fully-hosted, cloud-based solution, but its full functionality is contingent upon the purchase of Tableau Desktop.

    • Tableau Cloud's dependency on Tableau Desktop for full functionality
    • Data Analysis and Integration Capabilities

      Users report that Tableau does not support iterative data analysis and often requires additional tools for modern data analysis practices. Additionally, its performance when connecting to other tools receives mixed reviews.

    • Lack of support for iterative data analysis
    • Need for additional tools for comprehensive data analysis
    • Mixed performance in integration with other tools
    • Usability and Learning Curve

      Tableau is noted to be difficult to learn, with a steep learning curve, and possesses many features that take time to master.

    • Difficult to learn and steep learning curve
    • Time-consuming to master all features
    • Performance and Customization

      Some users find Tableau's performance and usability to be limited, with particular critiques aimed at its limited formatting and customization options.

    • Limited formatting and customization options
    • Performance and usability limitations

    User Feedback on Incorta

    • Overall Ratings and Reviews

      Incorta has garnered an impressive rating of 4.4 out of 5 stars, with a notable 75% of reviews awarding it 5 stars and 21% giving it 4 stars. These reviews come from a diverse user base, including individuals from enterprise and mid-market companies.

    • Usability and Performance

      Many users commend Incorta for its user-friendly interface, highlighting its ease of use and speed in accessing information. Drag-and-drop functionalities, along with robust visualizations and self-service capabilities, are frequently praised. Despite its steep learning curve, Incorta is celebrated as a dynamic tool for accurate analytics and reporting.

    • Functionality and Efficiency

      Reviewers consistently recognize Incorta as a game-changing business intelligence tool, emphasizing its in-memory analytics engine and quick data processing capabilities. It consolidates data in one platform, streamlining data preparation, processing, and the creation of dashboards. Users appreciate the freedom of exploration and real-time data analysis Incorta offers.

    • Connectivity and Security

      Users are pleased with Incorta's ability to connect to multiple databases and perform real-time data analysis. Its role as a unified data and analytics platform is also well-regarded, as is its data security. The ability to easily extract and read data from databases is another aspect that garners user approval.

    • Support and Resources

      The quality of technical support and documentation provided by Incorta is another area of user satisfaction. The available resources, including helpful documentation and effective technical support, contribute to user success with the platform.

    • Areas for Improvement

    • Some users report experiencing slowness when rebuilding schemas.
    • Incorta has been noted to lag occasionally.
    • There are mentions of bugs within the system.
    • Advanced features may require additional training or support.


    In summary, both Tableau and Incorta offer robust business intelligence solutions but cater to different needs. Tableau is well-suited for data visualization and interactive dashboards, while Incorta excels in handling large data volumes and complex queries without the need for pre-aggregation.

    Sourcetable provides an alternative by offering a simplified business intelligence platform. It syncs data across various services in real-time into an easily manageable spreadsheet interface, streamlining the data analysis process.

    Simplify Your BI Tooling

    Sourcetable is the AI spreadsheet that lets you analyze your data in one place. Get unlimited access free for 14 days.