Power BI
Google Looker

Power BI vs Google Looker: An In-Depth Comparison

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    Choosing the right business intelligence tool is crucial for data-driven decision-making. Power BI and Google Looker are two prominent players in the BI market, each offering unique features and capabilities.

    While Power BI is renowned for its deep integration with Microsoft products, Google Looker stands out for its powerful data modeling and analytics. This comparison will delve into their respective strengths and use cases.

    Additionally, we'll explore how Sourcetable offers a modernized, spreadsheet-like interface that syncs with your data, providing an alternative for business intelligence tasks like reporting and data analytics.

    Power BI

    What is Power BI?

    Power BI is an integrated set of software services, apps, and connectors designed for business intelligence. It transforms disparate data sources into comprehensive and interactive insights. Its capabilities enable users to connect to various data repositories, including Excel spreadsheets, and hybrid data warehouses, whether cloud-based or on-premises. Power BI facilitates the visualization and exploration of data, empowering users to discern critical information and share outcomes across different platforms.

    • Components of Power BI

    • Power BI Desktop: A desktop application for data exploration and report creation.
    • Power BI Service: A cloud-based service for data collaboration and sharing.
    • Power BI Mobile Apps: Applications enabling access to data and insights on mobile devices.
    • Power BI Report Builder: A tool for crafting paginated reports.
    • Power BI Report Server: A server for deploying Power BI reports in an on-premises environment.
    • Data Analysis and Reporting

      Power BI supports the analysis of data stored in an organization's OneLake data store and other sources. It is particularly adept at generating business intelligence insights from Excel and OneLake data. With Power BI, users can create rich, detailed reports that provide meaningful business intelligence.

    • Administration

      Microsoft Fabric now administers Power BI, ensuring a robust and scalable framework for business analytics.

    Google Looker

    What is Google Looker?

    Google Looker is a business intelligence platform that forms part of the Google Cloud product suite. It provides a self-service and governed BI environment for users to access, analyze, and act on data. Integrating with cloud services, Looker offers tools for building data-powered applications with trusted metrics.

    • Capabilities of Google Looker

    • Enables analysis and action on business data through a cloud-based interface.
    • Supports creation of custom applications using generative AI and embedded analytics.
    • Facilitates data experiences with the ability to chat with and model data.
    • Provides compatibility with existing BI environments through Looker modeling.
    • Use Cases of Google Looker

    • Utilized for organizational and self-service business intelligence.
    • Employs embedded data modeling for in-depth analytics.
    • Allows users to build workflows and applications tailored to their business needs.
    Power BI

    Key Features of Power BI

    Data Connectivity and Visualization

    Power BI provides extensive capabilities to connect to various data sources, enabling users to visualize and analyze their data.

    Integration with Everyday Apps

    Users can integrate visual analytics into the applications they use daily, enhancing productivity and data accessibility.

    Insight Discovery

    The platform aids in uncovering insights that can be transformed into meaningful impact for businesses and organizations.

    Support Services

    Power BI offers chat support to assist users with their queries and issues, ensuring smooth operation.

    Google Looker

    Google Looker Features

    Real-Time Data Governance

    Looker ensures a fresh, consistent and governed real-time view of data, allowing for proactive insights and decision-making.

    Multi-Cloud Data Access

    Looker accesses data from multiple cloud sources, ensuring flexible data integration and analysis.

    Integration and Visualization

    With integration into Looker Studio, Looker enhances data visualization and allows insights to be shared in the places users work.

    Enterprise-Class Business Intelligence

    As a BI tool, Looker provides enterprise-class intelligence capabilities and simplifies the creation of reports and dashboards.

    Centralized Data Management

    Looker uses LookML to allow analysts to define and manage business rules centrally, ensuring consistency and accuracy.

    Version Control and Collaboration

    The Git version-controlled data model in LookML facilitates team collaboration and maintains data model integrity.

    Google Cloud Integration

    Built on Google Cloud, Looker is seamlessly integrated with the Google Cloud console and is a core product within the Google Cloud service portfolio.


  • Prebuilt integrations expand Looker's functionality and connectivity.
  • Robust APIs enable custom solutions and enhance Looker's adaptability to various use cases.
  • Power BI

    Advantages of Power BI for Business Intelligence

    Power BI Pro offers comprehensive tools for business intelligence tasks, enhancing reporting and data analytics capabilities.

    Collaboration and Sharing

    Interactive data visualizations can be shared and collaborated on within Power BI Pro, streamlining teamwork.

    Self-Service Analytics

    Power BI Pro supports self-service analytics, empowering users to generate insights independently.

    Integration with Microsoft Ecosystem

    Data visualizations can be shared seamlessly with Microsoft Teams, Dynamics 365, and Power Platform, ensuring ecosystem compatibility.

    Data Connectivity

    Power BI Pro connects to any data source, offering flexibility in data access and management.

    Data Preparation Tools

    Data can be prepared using low-code or no-code tools, simplifying the data preparation process.

    Advanced AI Capabilities

    Generative AI in Power BI Pro enables deeper insight discovery for informed decision-making.

    Use of Familiar Tools

    Power BI Pro leverages familiar tools, reducing the learning curve for users.

    Data Governance

    Secure data governance is inherent, ensuring data integrity and compliance.

    Centralized Access

    Microsoft Fabric provides a unified access point within Power BI Pro, consolidating resources and data.

    Power BI

    Disadvantages of Using Power BI

    Learning Curve

    Power BI presents a significant learning curve, which can be a barrier to entry for many users.

    Customization Limitations

    The platform offers limited customization options, hindering tailor-made solutions.

    Data Source Compatibility

    There are limitations with specialized data sources and data types, which may not be supported by Power BI.

    Online Dependency

    Being an online-only application, Power BI requires internet connectivity for all functionalities.

    Data Capacity Restrictions

    Users face restrictions on the amount of data that can be loaded, impacting large-scale reporting.

    In-Memory Data Processing

    The lack of in-memory data processing can affect performance and speed in Power BI.

    Visual Customization

    Power BI has limited visual customization, which can be a drawback for creating certain types of reports.

    Data Security Concerns

    There are limitations in data security features within Power BI, potentially posing risks to sensitive information.

    Power BI

    Frequently Asked Questions About Power BI

    What is Power BI?

    Power BI is a cloud-based business analytics service that allows users to visualize and analyze data from a variety of sources.

    How do I get started with Power BI?

    Business users need a web browser and email to get started using Power BI, and can download Power BI Desktop for free to create reports.

    What are the differences between Power BI Pro and Power BI Premium?

    Power BI Pro allows users to access all content and capabilities in the Power BI service, share content, and collaborate with other Pro users, while Power BI Premium provides a capacity to deliver more consistent performance, supports larger data volumes, and enables widespread distribution of content by Pro users.

    Can Power BI be used on mobile devices?

    Yes, Power BI native apps are available for Android, iOS, and Windows 10 devices.

    How can I undo an action in Power BI?

    Undo can be done with Power BI by pressing Ctrl+Z.

    Use Cases for Power BI

    • Power BI

      Personal BI for individual data analysis and reporting

    • Power BI

      Departmental BI to distribute content within a specific business unit

    • Power BI

      Managed self-service BI for report creators to utilize shared semantic models

    • Power BI

      Enterprise content publishing to programmatically distribute content at scale

    • Power BI

      Embedding Power BI visuals into applications for customer use without Power BI licenses

    Google Looker

    Advantages of Using Google Looker for Business Intelligence

    Self-Service and Governed BI

    Google Looker facilitates both self-service and governed business intelligence, enabling users to maintain control over data while empowering individual exploration.

    Comprehensive Data Analysis

    Looker enables comprehensive data analysis, allowing users to access, analyze, and act on data efficiently, supporting informed decision-making.

    Embedded Analytics Applications

    The platform's capability for embedded analytics applications enhances product offerings with integrated, data-driven insights.

    Data-Powered Application Building

    Users can leverage Google Looker to build data-powered applications, streamlining workflows and creating tailored data experiences.

    Generative AI Feature

    Google Looker's generative AI feature aids in uncovering deeper insights, automating data stories and supporting advanced data exploration.

    Organizational Business Intelligence

    Looker supports organizational business intelligence tasks, enabling large-scale data management and collaborative decision-making.

    Trusted Data Experiences

    Google Looker's architecture ensures the delivery of trusted data experiences, fostering confidence in the data used across the enterprise.

    Chat with Business Data

    Looker's innovative chat feature allows for interactive dialogue with business data, simplifying the query process and enhancing user engagement.

    Google Looker

    Disadvantages of Using Google Looker for Business Intelligence

    Connectivity and Integration Challenges

    Google Looker users may experience issues with connectivity, particularly when migrating data from platforms like AWS to BigQuery, which has been described as painful.

    Complexity and User Experience

    The platform has been noted for having a steep learning curve and not being very intuitive, which can hinder user adoption and efficiency. Additionally, the performance of Looker can be slow, especially when handling multiple graphs on a single page, leading to a laggy experience.

    Collaboration Hurdles

    Sharing insights within Looker can be cumbersome due to a complicated sharing mechanism, potentially affecting collaborative efforts in data-driven environments.

    Onboarding and Training

    Starting with Looker can incur high onboarding costs, and users may find it challenging to access training materials and documentation, which are not readily available.

    Security and Accessibility

    The security policies in place can be restrictive, with a heavy-handed approach to access that may limit flexibility for users needing various data interactions.

    System Performance

    A consistent point of feedback is the slow performance of the website, which can affect the timeliness and fluidity of reporting and analytics tasks.

    Google Looker

    Frequently Asked Questions About Google Looker

    What kind of support is available for Google Looker?

    Looker Support is available 24/7 in English. For Japanese, support is available from 9:00 AM JST to 5:00 PM JST, Monday through Friday, and from 5:00 PM JST to 9:00 AM JST, Monday through Saturday, including weekends and holidays.

    Are there any prerequisites for accessing Looker Support?

    Yes, Looker Support is available only on Looker instances running an officially supported Looker version. Instances hosted by Looker automatically update to supported releases, while customer-hosted instances must update manually if they are running an unsupported version. Additionally, Looker Support is only accessible to users with the Tech Support Editor IAM role or to administrators and developers on instances using Legacy Support.

    What is Google Looker used for?

    Google Looker is a business intelligence platform used for accessing, analyzing, and acting on data. It offers self-service and governed BI, allowing users to build data-powered applications, deliver trusted data experiences, and use embedded analytics and data modeling. It can be used for organizational and self-service business intelligence, to build workflows and applications, and to chat with business data.

    How do I submit a support request for Looker?

    When submitting a support request, you may be prompted to choose from a product area. Ensure that your Looker instance is running a supported version and that you have the required Tech Support Editor IAM role. For Looker (original) instances, the Google Cloud Project number should be filled in on the Admin General Settings page.

    Does Looker have any features related to AI?

    Yes, Google Looker has a generative AI feature that can be utilized within the platform.

    Use Cases for Google Looker

    • Google Looker

      Reducing client report time

    • Google Looker

      Modernizing business intelligence

    • Google Looker

      Embedding BI in quote-to-revenue platforms

    • Google Looker

      Building data-powered applications

    • Google Looker

      Creating trusted data experiences


    Why Sourcetable is the Superior Choice for Business Intelligence

    • Streamlined Data Reporting

      Sourcetable offers a simplified approach to data reporting compared to Power BI and Google Looker. Its spreadsheet-like interface allows for easy synchronization of data across various services, streamlining the reporting process.

    • Enhanced Data Analytics

      With Sourcetable, users can perform data analytics without the complexity often associated with traditional business intelligence tools. This simplification can be particularly beneficial for organizations looking to make quicker, data-driven decisions.

    • Intuitive User Experience

      The user-friendly design of Sourcetable's interface can be easier to navigate than the interfaces of Power BI or Google Looker, potentially reducing the learning curve and increasing productivity.

    Power BI
    Google Looker

    Comparison of Power BI and Google Looker

    Both Power BI and Google Looker are prominent tools in the business intelligence landscape. These platforms offer robust data connectivity options, enabling users to draw insights from various data sources.

    Data Connectivity

    Power BI and Google Looker allow users to connect to a wide array of data sources. This functionality is crucial for organizations looking to leverage their data for informed decision-making.

    Data Visualization

    Visualization capabilities are a core feature of both tools. Power BI's ability to infuse visuals into everyday apps is mirrored in Google Looker's capacity to create and share reports and dashboards, enhancing data interaction for users.

    User Empowerment

    Each platform aims to empower users by providing a means to visualize and interact with their data, fostering a data-driven culture within organizations.

    Power BI
    Google Looker

    Power BI vs. Google Looker

    Data Connection and Visualization

    Power BI enables users to connect to any data source, offering a wide range of connectivity options. It is designed to support a variety of data formats and services, which allows for flexible data integration and visualization. Google Looker, on the other hand, connects to databases using its own modeling language, LookML, and is primarily focused on creating a unified data modeling layer.

    Integration with Applications

    Power BI offers the capability to embed visuals into everyday applications, enhancing the user experience by integrating analytical insights directly within business applications. Google Looker also provides robust data exploration tools, but its approach to integration is more focused on the creation of data-rich applications through its platform.


    Comparison of Power BI, Google Looker, and Sourcetable

    Power BI vs. Google Looker

    Power BI and Google Looker are both business intelligence tools that allow users to connect to various data sources. Power BI provides the capability to visualize any data and integrate visuals into everyday applications. In contrast, Google Looker has a strong emphasis on SQL and provides advanced data modeling capabilities through LookML. Looker's integration into the Google Cloud Platform offers seamless connectivity with other Google services.

    Power BI vs. Sourcetable

    Sourcetable is a newer entrant in the business intelligence space, known for its user-friendly interface and spreadsheet-like experience. While Power BI focuses on data visualization and app integration, Sourcetable highlights collaboration and simplicity. Sourcetable may not match Power BI in terms of advanced visualizations but offers a more approachable platform for users familiar with spreadsheets.

    Google Looker vs. Sourcetable

    Google Looker differentiates itself from Sourcetable by catering to enterprises requiring in-depth data analysis with robust SQL support and the power of LookML for data modeling. Sourcetable, on the other hand, is positioned as a tool that simplifies data analysis, making it more accessible to non-technical users. Looker's strength lies in its deep integration with Google's ecosystem, while Sourcetable's appeal is in its intuitive design and ease of use.


    Frequently Asked Questions About Sourcetable

    What is Sourcetable and who is it for?

    Sourcetable is a spreadsheet that allows users to centralize, analyze, and model data that updates over time. It is designed for growth teams and business operations personnel.

    How does Sourcetable integrate with third-party applications?

    Sourcetable syncs data from over 100 applications and most databases, allowing users to access and query data from these sources.

    How much does Sourcetable cost and is there a trial available?

    Sourcetable costs between $50 to $250 per month, and all plans come with a 14-day free trial.

    How often do data integrations update in Sourcetable?

    Data integrations update every 5 minutes on the pro plan and every 15 minutes on the regular plan.

    Do users need to have coding skills to use Sourcetable?

    No, users do not need to code to use Sourcetable.

    Power BI

    Power BI Pricing Overview

    • Power BI Pro

      Power BI Pro is available at a cost of $10 per user per month. It allows users to publish Power BI content, but requires a Power BI Pro license for each user who publishes content.

    • Power BI Premium

      Power BI Premium offers enhanced performance and capacity at two pricing models. Firstly, Power BI Premium per user is $20 per user per month. Secondly, per capacity pricing starts at $4,995 per month for a P1 SKU, with the equivalent Fabric SKU F64 costing $5,002.67 monthly. An F64 SKU without the P1 equivalence is priced at $8,409.60 per month.

    • Autoscale and Add-Ons

      Add-on licenses can be purchased for $10 per user per month. Autoscale feature costs $85 per vCore per 24 hours.

    • Free Power BI Services

      Power BI Desktop, Power BI Embedded, and Power BI Mobile are available at no cost.

    • Content Consumption

      Both Power BI Premium and Fabric SKUs at the P1 level and above, including F64 and higher, allow all users to consume Power BI content without the need for additional paid per-user licenses.

    • Purchase Options

      Power BI Pro and Power BI Premium per user subscriptions can be self-serviced, bought through the Microsoft 365 admin center, and paid for with a credit card. Power BI Premium per capacity and Fabric SKUs require purchase via the Microsoft 365 admin center, which is also necessary for any Power BI procurement.

    Google Looker

    Google Looker Cost Overview

    Google Looker pricing consists of two primary components: platform and user pricing. Platform pricing is a fixed cost for running a Looker instance, encapsulating administration, integrations, and semantic modeling features. User pricing is variable and depends on licensing individuals to use the Looker platform.

    • Platform Pricing

      Platform costs are associated with maintaining a Looker instance. These include essential functions such as platform administration, the integration of data sources, and the creation of semantic models. The expenses for platform usage are tied to the billing account of each Looker instance.

    • User Pricing

      User pricing varies based on the type of user and their level of access within Looker. There are three types of licenses available: Developer User, Standard User, and Viewer User. The cost is influenced by the permissions granted to each user type.

    • Platform Editions and Subscription Terms

    • Looker offers three platform editions: Standard, Enterprise, and Embed.
    • Each edition's pricing is contingent upon user types and their permissions.
    • Looker provides annual subscriptions with one, two, and three-year term options.
    • Billing and Charges

      Each Looker instance is linked to a billing account, which is charged for the creation of the instance and addition of named users. The cost incurred will reflect on the associated billing account.

    Power BI

    User Reviews of Power BI

    Power BI, a self-service BI tool from Microsoft, has garnered attention for its exceptional data visualization capabilities and user-friendly interface. Reviews sourced from top business intelligence review websites highlight several key strengths. Users appreciate the wide range of data source connectors, with 74 options including MailChimp and Salesforce. The intuitive UI and familiarity for Microsoft users contribute to a short learning curve, making Power BI accessible for both experienced and new data analysts.

    • Features and Functionality

    • Power BI provides a robust free version, though it comes with limited data storage and refresh cycles.
    • The Professional version, aimed at enterprises, offers increased data storage, faster refresh cycles, and collaboration features.
    • Additional modules like Power BI Gateway - Personal ensure secure data transfer between on-premises data and the cloud-based service.
    • Power BI Publish to web feature allows for easy sharing of reports and visualizations by making them public.
    • User Experience

    • The platform is praised for its highly intuitive UI, which is particularly familiar to Microsoft users.
    • A simple data loading process and the availability of custom visualizations from the Office Store enhance user satisfaction.
    • Performance and Support

    • Microsoft's ongoing development efforts, supported by several teams, ensure continuous improvements and updates.
    • Users note Power BI as a powerful tool for business analysts due to its capabilities in handling complex data analytics.
    • Overall, Power BI is recognized as one of the best BI tools on the market, earning an Editors' Choice accolade for self-service BI tools.

    Google Looker

    User Feedback on Google Looker

    Ratings and reviews sourced from top business intelligence review websites reveal a range of opinions on Google Looker, a BI and analytics platform. Below are the key points from user feedback.

    • Performance Issues

    • Reported as slow in performance.
    • Users experience bugs during operation.
    • Usability Concerns

    • Considered unintuitive by some users.
    • Comparative Feedback

    • Labeled as the worst reporting tool by some.
    • Users favor free and paid alternatives like Data Studio and Tableau over Looker.


    Power BI offers deep integration with other Microsoft products, making it a strong choice for businesses heavily invested in the Microsoft ecosystem. Google Looker, on the other hand, excels in its ability to manage large datasets and its powerful data modeling features.

    While both tools have their strengths, Sourcetable provides a simplified business intelligence solution. It allows for real-time data syncing across services into a spreadsheet interface that is familiar to many users.

    This ease of use and real-time data management can be particularly beneficial for teams seeking to streamline their data analysis processes without the need for extensive training or complex setups.

    Simplify Your BI Tooling

    Sourcetable is the AI spreadsheet that lets you analyze your data in one place. Get unlimited access free for 14 days.