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Google Looker vs Datapine: A Comparative Analysis

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    Choosing the right business intelligence tool is critical for effective data analysis and reporting. Google Looker and Datapine are both prominent players in this space, each with unique features and capabilities.

    While Google Looker offers deep integration with Google's suite of products, Datapine is known for its user-friendly interface and advanced analytics features. However, businesses may seek alternatives that combine ease of use with powerful functionality.

    In this context, we'll explore Sourcetable, which offers a modernized, spreadsheet-like interface that syncs with your data, providing a compelling alternative for business intelligence tasks like reporting and data analytics.

    Google Looker

    What is Google Looker?

    Google Looker is a business intelligence platform that is part of the Google Cloud product suite. It facilitates users in accessing, analyzing, and taking action based on their data. As a self-service and governed BI platform, it enables the delivery of data experiences and the development of custom applications with trusted metrics.

    • Key Features

    • Allows users to analyze and act on their data.
    • Enables the delivery of data experiences.
    • Provides chat functionality with business data.
    • Supports the use of generative AI for building data-powered applications.
    • Offers cloud-based accessibility.
    • Integrates with existing BI environments using Looker modeling.
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    What is Datapine?

    Datapine is a modern business intelligence (BI) platform that streamlines data analysis for companies. It offers a self-service analytics approach, enabling users across an organization to generate insights without specialized technical expertise. The platform ensures a secure and unified view of data from multiple sources, providing a single source of truth.

    • Features of Datapine

    • Self-service analytics for ease of use
    • Scalable SaaS BI solution for growing data needs
    • Accessible from anywhere, facilitating remote work
    • Data connectors for integrating various data sources
    • Custom dashboard creation for personalized reporting
    • AI-based data alerts for proactive insight generation
    • Predictive analytics for forecasting trends and behaviors
    Google Looker

    Google Looker Features

    Business Intelligence

    Looker is a powerful BI tool offering enterprise-class business intelligence capabilities. It simplifies the creation of reports and dashboards, enabling organizations to access fresh, consistent, and governed real-time data views.

    Data Management and Modeling

    Looker utilizes LookML, a SQL-based modeling language, allowing analysts to centrally define and manage business rules and definitions. The platform features a Git version-controlled data model, ensuring robust data governance and collaboration.

    Integration and Accessibility

    Integrated within the Google Cloud portfolio, Looker provides seamless access to its features through the Google Cloud console. Looker Studio allows users to connect, analyze, explore, and visualize data leveraging Looker's semantic model.

    Cloud Infrastructure and Availability

    Built on Google Cloud infrastructure, Looker ensures reliable performance and is readily available as a core Google Cloud service. This integration ensures Looker's role as a proactive tool for insights within the cloud ecosystem.

    Connectivity and APIs

    Looker offers robust APIs and prebuilt integrations, allowing for extended functionality and connectivity across multiple clouds. This flexibility ensures Looker can provide insights in the places users work.

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    Datapine Features Overview

    Connectivity and Data Management

    Datapine provides a robust database connector compatible with MySQL, Oracle, SQL Server, Amazon Redshift, and more. It facilitates high-speed data storage within a data warehouse located in Frankfurt/Main, Germany. Remote connections to user databases are enabled through a dedicated connector. Datapine's ability to automatically model data and its support for over 50 data connectors underscore its extensive connectivity features.

    Analytics and Visualization

    With self-service analytics, users can perform ad-hoc queries and utilize over 25 chart types. The drag and drop interface simplifies the creation of charts and tables, while calculated fields and predictive analytics tools enhance data analysis capabilities. The platform's interactive dashboards can be customized and accessed from any device, ensuring a versatile user experience.

    Dashboard Functionality

    Datapine offers over 80 professional dashboard templates and thousands of icons, providing a rich resource for visualization. Dashboards feature dynamic elements, drill-through options, tooltips, and animation, with functionalities such as preview, presentation, and fullscreen tab rotation modes. Sharing is made easy via email, link, or a separate viewer platform, and dashboards can be embedded in various business applications.

    Integration and Accessibility

    Embedding capabilities range from individual dashboards to the full BI tool within user applications. Single Sign-On (SSO) is supported using JSON Web Token (JWT), catering to seamless integration. Dashboards are designed to be mobile-friendly and can be accessed from anywhere, ensuring data is available whenever needed.

    Customization and Monitoring

    Datapine's dashboards include white label options, user role management, and various sharing and monitoring features. Users can set AI-based and threshold alerts for KPIs, with real-time monitoring facilitated by an integrated neural network. Export options in multiple formats and data source migration capabilities add to the platform's flexibility.

    Google Looker

    Advantages of Google Looker Studio Pro for Business Intelligence

    Data Exploration and Visualization

    Looker Studio Pro enables efficient data exploration and visualization, allowing users to answer complex business questions. Its robust visualization capabilities facilitate the creation of insightful dashboards, streamlining the reporting process.

    Enterprise Capabilities

    This tool is equipped with enterprise capabilities that support large-scale business environments. It facilitates the management of team content and provides access to enterprise-grade support, enhancing data governance and reliability.

    Collaboration and Sharing

    Designed for team collaboration, Looker Studio Pro provides a platform for sharing dashboards and insights. This fosters informed decision-making across different levels of an organization.

    Google Looker

    Disadvantages of Using Google Looker

    Connectivity and Integration Issues

    Lack of seamless connectivity can hinder efficient data management. Migrating data, especially from AWS to BigQuery, has been described as a painful process.

    Complex Sharing and Security Restrictions

    The platform's sharing mechanism is considered complicated, which can impede collaboration. Additionally, stringent security measures can result in overly restricted access.

    Learning Curve and Onboarding Costs

    Users face a steep learning curve with Google Looker, making it less intuitive and potentially hampering productivity. The onboarding process is expensive, potentially increasing the total cost of ownership.

    Performance and Usability Concerns

    The platform's performance can be slow, particularly when handling multiple graphs on a single page. Users experience lag, contributing to a perception of the platform as non-intuitive and slow.

    Limited Training Resources

    There is a scarcity of readily available training materials and documentation, which can slow down the learning process and hinder effective use of the tool.

    Google Looker

    Frequently Asked Questions About Google Looker

    What are the hours for Looker Support in Japanese?

    Looker Support in Japanese is available from 9:00 AM JST – 5:00 PM JST, Monday – Friday, and from 5:00 PM JST – 9:00 AM JST, Monday – Saturday, including weekends and holidays.

    How do I ensure my Looker instance is eligible for support?

    To be eligible for Looker Support, your Looker instance must be running an officially supported Looker version. Instances hosted by Looker automatically update, while customer-hosted instances need to be manually updated to supported releases.

    Who can access Looker Support?

    Looker Support is available to users with the Tech Support Editor IAM role and to administrators and developers on instances using Legacy Support.

    What do I need to do to receive support for my Looker (original) instance?

    For Looker (original) instances, you need to fill in the Google Cloud Project number on the Admin General Settings page to receive Looker Support.

    Is there anything I need to specify when submitting a support request?

    When submitting a support request, you may be prompted to choose from a product area.

    Use Cases for Google Looker

    • Google Looker

      Reducing client report time

    • Google Looker

      Modernizing business intelligence

    • Google Looker

      Embedding analytics in a quote-to-revenue platform

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    Advantages of Using Datapine for Business Intelligence

    Self-Service Tool for Data Analysis

    Datapine provides a self-service business intelligence tool that enables users without data analysis experience to prepare data, discover insights, and make data-driven decisions.

    AI-Enhanced Data Processing

    Utilizing artificial intelligence, Datapine's tool streamlines the data supply chain, from preparation to visualization, improving efficiency and outcomes.

    Intuitive User Interface

    The tool's modern, intuitive drag and drop interface allows for straightforward manipulation of data, making complex data analytics accessible to all users.

    Comprehensive Data Connectivity

    Custom data connectors in Datapine's tool facilitate integration with various data sources, ensuring seamless data aggregation and analysis.

    Professional Data Visualization

    Professional data visualizations aid in the clear communication of complex data insights, supporting informed business decision-making.

    Intelligent Alert Systems

    An innovative, self-learning data alarm system provides intelligent data alerts, enabling timely responses to critical data events and anomalies.

    Accessibility and Automation

    Datapine's tool is highly accessible and offers automated features, reducing the manual effort required in data analysis and reporting.


    The affordability of Datapine's tool makes advanced business intelligence capabilities accessible to a wider range of businesses.

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    Disadvantages of Using Datapine

    Usability Challenges

    Some users encounter difficulties when first using Datapine, especially if they are unfamiliar with business intelligence (BI) tools. This presents a steep learning curve for new users.

    Limited Trial Period

    The 14-day trial period may be insufficient for a thorough evaluation of the software, restricting potential users from fully exploring its capabilities.

    Inadequate Tutorials

    There is a notable lack of tutorial support within Datapine, which could hinder users from understanding and utilizing the software effectively.

    Advanced Feature Accessibility

    Users with a desire to leverage advanced features, such as those involving SQL, may find it challenging without additional tutorials focused on these areas.

    SQL Knowledge Requirement

    Accessing some advanced functions in Datapine necessitates knowledge of SQL, which can be a barrier for users without prior experience.

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    Frequently Asked Questions About Datapine

    What is Datapine?

    Datapine is a business intelligence platform that offers self-service analytics and interactive BI dashboards.

    Can I access Datapine from any location or device?

    Yes, Datapine's platform is a SaaS platform accessible from anywhere and from any device.

    Does Datapine offer a white label solution?

    Yes, Datapine has a white label version of their platform, which can be used to visualize data from a hygiene management system.

    Use Cases for Datapine

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      Increasing the efficiency of internal reporting processes

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      Streamlining marketing and sales activities

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      Combining data from different data sources


    Why Sourcetable Is a Superior Choice for Business Intelligence

    • Simplification of Reporting and Analytics

      Sourcetable streamlines the process of reporting and data analysis. Unlike Google Looker and Datapine, which may require more complex interfaces or specific data modeling tools, Sourcetable offers a familiar spreadsheet-like environment. This simplification fosters accessibility and immediacy in handling data across various services.

    • Unified Data Syncing

      By synchronizing data from all services, Sourcetable ensures that users have a single source of truth for their data analytics. This unified approach contrasts with Google Looker's need for embedded data modeling and Datapine's separate analytics tools, thereby reducing complexity and improving data integrity for users.

    • Enhanced User Experience

      The spreadsheet-like interface provided by Sourcetable is intuitive for users, reducing the learning curve associated with business intelligence platforms like Google Looker and Datapine. With the ability to easily manipulate and visualize data, Sourcetable empowers users to derive insights with minimal training or technical expertise.

    • Efficient Data Management

      For businesses that prioritize efficiency in data management, Sourcetable offers a clear advantage. It eliminates the need for the governed BI and self-service BI dichotomy found in Google Looker, streamlining the workflow and allowing users to focus on actionable insights rather than data governance concerns.

    Google Looker
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    Google Looker vs. Datapine - Similarities

    Both Google Looker and Datapine are platforms designed to serve business intelligence needs. They provide self-service business intelligence capabilities, allowing users to independently access and analyze data. Embedded analytics applications are a common feature, enabling the integration of BI within other software applications. Both platforms offer data modeling tools which facilitate the organization and interpretation of data for business insights.

    Self-Service Business Intelligence

    Google Looker and Datapine empower users with self-service BI, enabling them to conduct data analysis without extensive technical support.

    Embedded Analytics and Data Modeling

    They both support embedded analytics applications and embedded data modeling, which are essential for creating tailored data experiences within existing business applications.

    Business Intelligence for Organizations

    Both platforms are capable of supporting organizational business intelligence, providing a comprehensive view of business data to inform decision-making processes.

    Google Looker
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    Google Looker vs Datapine

    Self-Service and Governed BI

    Google Looker provides both self-service and governed business intelligence (BI), enabling users to access data with oversight. Looker's self-service BI allows for individual data exploration and report creation without extensive technical knowledge.

    Data-Powered Applications

    Looker allows users to not only analyze data but also build data-powered applications, adding functionality to its BI platform that supports the creation of applications directly integrated with business data.

    Generative AI Feature

    Google Looker includes a generative AI feature, which is not a commonly advertised feature of Datapine. This AI capability enhances data analysis and decision-making processes within Looker's BI platform.

    Embedded Analytics and Data Modeling

    Google Looker offers robust options for embedded analytics and embedded data modeling, which are integral for developing in-depth, customizable analytics experiences within other applications.

    Chat with Business Data

    Looker provides a unique feature that allows users to chat with business data, enabling a conversational approach to data analysis and potentially a more intuitive user experience.

    Trusted Data Experiences

    Google Looker emphasizes delivering trusted data experiences, ensuring that users can rely on the accuracy and security of the data they are working with for making informed decisions.

    Note: This section does not include information about Datapine as no facts were provided about Datapine. Only contrasts based on the features of Google Looker are included.


    Google Looker vs Datapine vs Sourcetable

    Google Looker

    Google Looker is a business intelligence platform offering both self-service and governed BI capabilities. It enables users to build data-powered applications and provides a generative AI feature. Looker facilitates access to, analysis of, and actions based on data, ensuring trusted data experiences. It is versatile and can be used for embedded analytics applications, data modeling, organizational BI, self-service BI, workflow creation, and chatting with business data.


    Datapine is a BI tool that emphasizes self-service analytics with a user-friendly interface for data analysis and visualization. It provides features for advanced data analytics, interactive dashboards, and automated reporting. Datapine is designed for business users to quickly identify business insights without deep technical knowledge.


    Sourcetable is a spreadsheet-based tool that simplifies data consolidation from multiple sources. It is aimed at non-technical users, allowing for easy data manipulation and visualization. Sourcetable focuses on streamlining workflows without the need for complex database knowledge, offering a more accessible entry point for data analysis.

    Comparison and Contrast

  • Google Looker and Datapine both cater to BI needs but Looker offers a generative AI feature and the ability to chat with business data which Datapine does not.
  • Unlike Sourcetable, which is spreadsheet-oriented, Looker and Datapine are more robust BI platforms with a broader range of data modeling and analytics features.
  • Looker's platform facilitates the creation of data-driven applications, a feature that is not the primary focus of Datapine or Sourcetable.
  • While all three tools aim to democratize data, Looker and Datapine focus on delivering comprehensive BI solutions, whereas Sourcetable focuses on the simplicity of spreadsheet manipulation.
  • Looker's capabilities for embedded analytics applications and data modeling are more advanced than what is typically seen in spreadsheet-based tools like Sourcetable.
  • sourcetable

    Frequently Asked Questions About Sourcetable

    What is Sourcetable and who typically uses it?

    Sourcetable is a spreadsheet application that allows users to access data from most 3rd party applications, query data, and build live models that automatically update. It is typically used by growth teams and business operations teams.

    How does Sourcetable integrate with other applications?

    Sourcetable syncs data from over 100 applications and most databases, with data integrations updating every 15 minutes on the regular plan and every 5 minutes on the pro plan.

    Do I need to know how to code to use Sourcetable?

    No, Sourcetable does not require any coding to use.

    How much does Sourcetable cost?

    Sourcetable costs $50 per month for the starter plan and $250 per month for the pro plan. Each additional seat costs $20 per month.

    Is there a trial period for Sourcetable?

    Yes, all plans come with a 14-day free trial period.

    Google Looker

    Google Looker Cost Overview

    Looker pricing comprises two main components: platform pricing and user pricing. Platform pricing refers to the cost associated with running a Looker instance, encompassing administration, integrations, and semantic modeling features. User pricing, on the other hand, involves licensing fees for individual users accessing the platform, which varies based on user type and permissions.

    • Platform Pricing

      Running a Looker instance incurs platform costs. These costs include the functionality for platform administration, integrations, and semantic modeling. Looker offers three platform editions: Standard, Enterprise, and Embed, with prices differing according to the chosen edition and user permissions.

    • User Pricing

      User licensing fees are determined by the type of user and their permissions within Looker. There are three types of licenses: Developer User, Standard User, and Viewer User. Each user type contributes differently to the overall cost of using Looker.

    • Billing and Subscription Terms

      Each Looker instance is linked to a billing account, to which all charges, such as for new instances or added users, are billed. Subscription options are available in one, two, or three-year terms, providing flexibility in commitment length.

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    Cost of Datapine

    Datapine provides a 14-day free trial for users to evaluate its features.

    Google Looker

    User Reviews of Google Looker

    • General Sentiments

      Google Looker is a business intelligence (BI) and analytics platform that has received mixed feedback from users. While it offers analytical capabilities, some users regard it as the worst reporting tool available.

    • Performance and Usability Concerns

      Common complaints point to Looker being slow, buggy, and unintuitive. These issues contribute to a negative user experience for some individuals utilizing the platform for their BI needs.

    • Comparisons with Competitors

      Users have compared Looker with other BI tools, noting that both free products like Data Studio and paid ones like Tableau offer a more satisfactory experience. In these comparisons, Looker is often considered inferior.


    In comparing Google Looker and Datapine, it is evident that both platforms offer robust business intelligence tools tailored for deep data analysis. However, they differ in their integration capabilities and user interface complexity.

    For businesses seeking a more straightforward solution, Sourcetable provides a simplified approach to business intelligence. It achieves this by syncing data across various services into a spreadsheet interface, which updates in real-time.

    This real-time data synchronization can be particularly beneficial for organizations that prioritize up-to-date information and prefer working within a familiar spreadsheet environment.

    Simplify Your BI Tooling

    Sourcetable is the AI spreadsheet that lets you analyze your data in one place. Get unlimited access free for 14 days.