Google Data Studio

Google Data Studio vs QlikView: An In-Depth Comparison

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    Choosing the right business intelligence tool is crucial for effective data analysis and reporting. Google Data Studio and QlikView are two popular options, each with its own strengths and use cases.

    Google Data Studio is favored for its seamless integration with other Google services and user-friendly interface, while QlikView is renowned for its in-depth analytics and data manipulation capabilities.

    This comparison will highlight key differences between these platforms. Additionally, we'll explore how Sourcetable offers a modernized, spreadsheet-like interface that syncs with your data as an alternative to using Google Data Studio or QlikView for business intelligence tasks like reporting and data analytics.

    Google Data Studio

    What is Google Data Studio?

    Google Data Studio is a business intelligence and analytics tool designed for digital marketing. It facilitates the creation of interactive dashboards that provide insights for data analysis and strategy presentation. As a component of the Google Marketing Platform toolkit, it seamlessly integrates with various platforms to transform raw data into strategic information. This free tool is pivotal for presenting and analyzing marketing data effectively.

    • Key Features

    • Business analytics tool
    • Digital marketing integration
    • Interactive dashboard creation
    • Free access
    • Part of Google Marketing Platform
    • Supports data transformation into strategic insights

    What is QlikView?

    QlikView is a guided analytics solution designed for rapidly developing and delivering analytics applications and dashboards. It features an associative engine that enables the generation of new data views on the fly, enhancing user interaction with information. With its in-memory data compression capabilities, QlikView allows for efficient data exploration by multiple users simultaneously. Direct connectivity to data sources ensures that users have an associative experience across all data during analysis, without the constraints of pre-defined drill paths or static dashboards.

    • Key Features

    • Guided analytics solution
    • Rapid development of analytics applications
    • Associative engine for dynamic data views
    • In-memory data compression
    • Simultaneous multi-user data exploration
    • Direct data source connectivity
    • Unrestricted analytical paths
    Google Data Studio

    Google Data Studio Key Features


    Google Data Studio offers a suite of tools organized into five categories, encompassing 23 distinct features.

    Categories of Features

  • Ad hoc reporting
  • Collaboration tools
  • Customizable branding
  • Customizable dashboards
  • Customizable reports
  • Specific Features

  • Dashboard creation
  • API access
  • Access Controls/Permissions
  • Ad hoc Query
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Qlikview

    Key Features of QlikView

    Associative Engine

    The associative engine is the core differentiator of QlikView, enabling a unique approach to data exploration.

    Intuitive Visual Discovery

    QlikView's intuitive visual discovery allows for easy data visualization and user-driven analysis.

    Qlik Cloud Analytics and Qlik Sense Integration

  • Qlik Cloud Analytics provides a cloud-based SaaS deployment for analytics.
  • Qlik Sense, an on-premises solution, facilitates a transition from passive to active analytics enhanced by AI.
  • Google Data Studio

    Advantages of Google Data Studio for Business Intelligence

    Cloud-Based and Managed Platform

    Google Data Studio's cloud-based nature ensures that users can access their analytics and reports from any location, enhancing collaborative efforts in real-time. Being fully managed, it reduces the need for in-house IT resources for maintenance.

    Integration with Google Applications

    The platform's seamless integration with other Google applications streamlines data analytics tasks, providing a cohesive environment for data management and analysis.

    User-Friendly Interface

    With an intuitive UI, Google Data Studio allows users to generate reports quickly, enabling more efficient data-driven decision-making processes for businesses of any size.

    Access Control

    Granular access controls ensure that sensitive data remains secure, while still allowing for customizable sharing options within the organization.


    As a free solution, Google Data Studio makes business intelligence tools accessible to companies without additional financial investment in software.

    Live Data and Blending Sources

  • Supports live connections to data sources, offering up-to-the-minute data for reports.
  • Blends various data sources effortlessly, simplifying complex data analytics tasks.
  • Optimal for Google Ecosystem Users

    Businesses already using Google services will find Google Data Studio particularly advantageous due to its optimized compatibility within the Google ecosystem.

    Simplicity for Non-Complex Needs

    Google Data Studio is ideal for organizations that require straightforward dashboards, making it a practical tool for simple reporting and analytics requirements.

    Google Data Studio

    Disadvantages of Google Data Studio for Business Intelligence

    Google Data Studio presents several drawbacks when utilized for reporting and data analytics in the realm of business intelligence.

    Time-Consuming Report Creation

    Users may experience a significant time investment when creating reports, leading to inefficiencies in business processes.

    Lack of Real-Time Dashboard Updates

    The inability to update dashboards in real-time can result in outdated information, impeding timely decision-making.

    Limited Chart and Interaction Options

    With a restricted selection of charts and interactions, users may find it challenging to represent data in more nuanced or specific ways.

    Restricted Data Connectivity

    Limited data connections restrict the scope of data sources that can be integrated, potentially omitting vital information.

    Performance Issues with Multiple Data Sources

    Performance degradation, including system breakdowns, can occur when attempting to use numerous data sources concurrently.

    Inadequate Support for Complex Visualizations

    Complex visualizations are beyond the capabilities of Google Data Studio, which can limit the depth of insights that can be conveyed.

    Dependence on External Data Sources

    Since Google Data Studio relies exclusively on data from external tools, its functionality is contingent on the availability and compatibility of these tools.

    Google Data Studio

    Frequently Asked Questions About Google Data Studio

    Is Google Data Studio free to use?

    Yes, Google Data Studio is free.

    How does Google Data Studio compare with other data visualization tools?

    Google Data Studio is different from data visualization tools because it is a Business Intelligence tool that not only visualizes data but also transforms it, similar to Tableau, Looker, and Power BI.

    Can non-technical users easily learn to use Google Data Studio?

    Yes, Google Data Studio is easy to learn and has a drag-and-drop interface, making it suitable for non-technical users.

    Is Google Data Studio suitable for digital marketing reporting?

    Google Data Studio is good for digital marketing reporting and can cater to a variety of other use cases as well.

    Use Cases for Google Data Studio

    • Google Data Studio


    • Google Data Studio

      Building dashboards

    • Google Data Studio

      Turning Looker-governed data into dashboards and reports

    • Google Data Studio

      Blending Looker-governed data with data from over 500 sources to generate insights

    • Google Data Studio

      Analyzing ungoverned data


    Advantages of Using Qlikview for Business Intelligence

    Efficient Data Analysis

    Qlikview's dynamic dashboards enhance quick data interpretation, enabling efficient data analysis. The tool's in-memory technology and data compression capabilities ensure good speed and performance.

    Collaborative Decision-Making

    The platform fosters collaboration among teams, facilitating data-driven decisions. Its self-service BI functionality allows for easy adoption across various business departments.

    Implementation and Usability

    Qlikview is known for its simplicity and ease of implementation. A user-friendly interface ensures that businesses can leverage BI tools without extensive training.

    Data Security and Management

    With robust data security measures, Qlikview protects sensitive business information. The QIX Engine further enhances data handling and management.


    As a cost-effective solution, Qlikview provides a competitive edge to businesses looking to harness the power of data without incurring excessive costs.

    Visual Data Discovery

    Good data visualization tools within Qlikview allow for the creation of intuitive reports and analytics, making complex data more accessible.


    Qlikview Disadvantages in Business Intelligence

    Real-Time Data Handling

    Qlikview may not efficiently handle real-time data analysis, posing a challenge for businesses requiring immediate insights.

    Technical Expertise Requirement

    Application development in Qlikview necessitates a high level of technical expertise, which could be a barrier for some organizations.

    Software Integration

    There may be complications when embedding Qlikview with other software solutions, potentially hindering seamless operations.

    Customer Support Issues

    Qlikview's customer support has been reported as lacking, which could impact troubleshooting and user satisfaction.

    Interface and Tool Outdatedness

    The tools and interfaces of Qlikview might be outdated, which can affect user experience and productivity.

    Cost Implications for SMBs

    The cost of implementing Qlikview may be prohibitive for small or medium-sized businesses, making it a less viable option.

    User Feedback and Ratings

    Poor ratings in surveys could reflect user dissatisfaction and potential drawbacks in the overall performance of Qlikview.


    Frequently Asked Questions About Qlikview

    How does QlikView handle memory usage when running scripts compared to working in the layout?

    QlikView uses 3-4 times as much memory when running a script as when working in the layout.

    Can QlikView automatically join fields from different tables?

    Yes, QlikView can automatically join fields with the same name, and it can join fields with different names using an alias or AS statement.

    Is it possible to update a QlikView document with new data without reloading the entire data set?

    Yes, QlikView can update a document using incremental reloads.

    How can QlikView be shared with other users?

    QlikView can be shared with others using QlikView Server or QlikView Publisher.

    Can QlikView limit user access to specific documents?

    Yes, QlikView can limit who can use a document using section access.

    Use Cases for Qlikview

    • Qlikview

      Improving efficiency, customer service, and sales at retail businesses

    • Qlikview

      Simplifying analytics through a company-wide portal

    • Qlikview

      Boosting operational success in the retail industry

    • Qlikview

      Lowering costs and reducing effort in financial services to convert loan prospects


    Why Sourcetable is an Effective Alternative for Business Intelligence

    Sourcetable offers a streamlined approach to business intelligence by integrating data from multiple services into a user-friendly spreadsheet interface. This simplification of data management and analytics makes it a strong competitor to Google Data Studio and Qlikview.

    • Simplified Reporting and Data Analytics

      Sourcetable's spreadsheet-like interface allows for straightforward data manipulation and reporting. Unlike Google Data Studio's web-based tool that requires building interactive reports and dashboards, Sourcetable's familiar format is accessible for users with varying levels of technical expertise.

    • Unified Data Synchronization

      With the ability to sync data across all services, Sourcetable eliminates the need for multiple connectors and the complexity of accessing diverse data types. This contrasts with Google Data Studio, which relies on various built-in and partner connectors to integrate data.

    • Enhanced Collaboration

      While Google Data Studio permits real-time collaboration, Sourcetable's intuitive spreadsheet interface may reduce barriers to entry, fostering more efficient teamwork and decision-making processes.

    • Cost-Effectiveness

      Sourcetable's all-in-one approach to business intelligence may offer cost advantages by reducing the need for additional tools or platforms for data integration and analysis, providing a competitive edge over both Google Data Studio and Qlikview.

    Google Data Studio

    Comparison Between Google Data Studio and QlikView

    Web-Based Reporting Tools

    Both Google Data Studio and QlikView are web-based reporting tools, allowing users to access their reporting and dashboard functionalities through a web browser.

    Interactive Reports and Dashboards

    Users can create interactive reports and dashboards with both platforms, which enhances user engagement and data exploration.

    Data Connectivity

    Google Data Studio and QlikView offer a wide range of data connectivity options, enabling users to aggregate data from various sources for comprehensive reporting.

    Collaboration and Sharing

    Both tools allow for the sharing of reports and dashboards with other users, supporting collaboration and decision-making processes within teams or across the organization.

    Google Data Studio

    Google Data Studio vs. QlikView


    Google Data Studio is a web-based reporting tool, providing users with the ability to access their reports and dashboards from any device with internet connectivity. QlikView, on the other hand, requires software installation and is mainly a desktop application, which may limit accessibility compared to Google Data Studio's web-based platform.


    Google Data Studio is free to use, making it an accessible option for users at all levels. QlikView is a commercial product that requires the purchase of a license, which could be a significant factor for individuals or businesses with budget constraints.

    Data Connectivity

    Both platforms offer a wide range of data connectivity options. However, Google Data Studio provides built-in and partner connectors, allowing users to connect to virtually any kind of data with ease. QlikView also allows for diverse data source integration but may require additional configuration.

    Collaboration and Sharing

    Google Data Studio allows users to collaborate in real time and share reports and dashboards with individuals, teams, or the world. QlikView also offers collaboration features, but Google Data Studio's sharing capabilities are emphasized by its nature as a web-based tool, potentially offering a more seamless sharing experience.

    Customization and Extensibility

    QlikView is known for its extensive customization options and powerful analytics capabilities. Google Data Studio also allows for customization through its integration with Looker Studio's developer platform, which may be a consideration for users requiring advanced development and integration.

    User Interface and Usability

    Google Data Studio is designed with a focus on usability and creating interactive dashboards with ease, which may be preferable for users seeking a more straightforward and user-friendly interface. QlikView's interface is robust and offers advanced functionalities, which might be more suitable for users with specialized data analysis needs.


    Comparison of Google Data Studio, QlikView, and Sourcetable

    Integration and Connectivity

    Google Data Studio offers built-in connectors, allowing easy integration with various data sources. QlikView also supports a wide range of data sources, likely including direct connections to databases and files. Sourcetable's connectivity capabilities are not provided in the facts, so a comparison cannot be made in that regard.

    Collaboration and Sharing

    Google Data Studio enables real-time collaboration and sharing of dashboards and reports, similar to features often found in modern BI tools like QlikView. QlikView typically allows for collaboration through shared sessions and reports. Sourcetable's sharing and collaboration features are not detailed in the facts provided, preventing a direct comparison.

    Embedding Reports

    Google Data Studio reports can be embedded on any web page, a feature that enhances the distribution and accessibility of reports. It is unclear from the provided facts if QlikView and Sourcetable offer similar embedding capabilities.

    User Interface and Interactivity

    Both Google Data Studio and QlikView allow the creation of interactive dashboards, which is a standard expectation for modern BI tools. The level of interactivity and the user interface design of Sourcetable are not described in the facts given, so no comparison can be drawn.


    Frequently Asked Questions About Sourcetable

    What is Sourcetable and who typically uses it?

    Sourcetable is a spreadsheet application that replaces workflows typically done in Excel, Google Sheets, and Business Intelligence tools. It is used by growth teams and business operations folks who need to centralize, analyze, and model data that updates over time.

    How does Sourcetable handle data from third-party applications?

    Sourcetable allows users to access and query data from most 3rd party applications. It syncs data from over 100 applications and most databases, with updates every 15 minutes on the regular plan and every 5 minutes on the pro plan.

    Do I need to know how to code to use Sourcetable?

    No, Sourcetable does not require any coding to use. Users can build live models and generate reports within minutes without coding knowledge.

    How much does Sourcetable cost?

    Sourcetable costs $50 per month for the starter plan and $250 per month for the pro plan. Each plan comes with a 14-day free trial, and additional seats can be added for $20 per month per seat.

    How quickly does Sourcetable update data integrations?

    Data integrations on Sourcetable update every 15 minutes on the regular plan and every 5 minutes on the pro plan.

    Google Data Studio

    Looker Studio Cost

    • Overview

      Looker Studio, formerly known as Google Data Studio, offers a free version to users as of 2024.

    • Free Version Limitations

      The free version of Looker Studio includes certain limitations, although specifics are not detailed.

    • Pro Version Pricing

      The exact cost of Looker Studio Pro is currently undisclosed.

    • Additional Costs

      Users may incur third-party costs while utilizing Looker Studio's services.


    Qlikview Pricing Overview

    • Standard Plan

      The Qlikview Standard Plan requires a minimum subscription for 20 full users. It offers 25 GB/year of data analysis capacity and includes numerous features:

    • Connection and combination of hundreds of data sources
    • Interactive data visualizations and dashboards
    • Augmented analytics with AI
    • Collaborative capabilities for team sharing
    • 24x7 customer support
    • Premium and Enterprise Plans

      Both Premium and Enterprise Plans extend the Standard Plan's offerings. They provide enhanced data analysis capacities of 50 GB/year and 500 GB/year, respectively, along with additional advanced features:

    • Automated report compilation and delivery
    • Access to more data sources
    • Predictive analytics with automated machine learning
    • No-code automation builder triggers
    • Enterprise-grade data governance
    • Personalized customer success plans
    • Usage Notifications

      Qlikview proactively alerts users when they are nearing their data capacity limit, ensuring uninterrupted service and data management.

    Google Data Studio

    User Reviews of Google Data Studio

    Google Data Studio is recognized as a powerful Business Intelligence (BI) tool. Users appreciate its cost-effectiveness, as it is a free tool that provides robust data visualization options. With the ability to connect to over 300 partner connectors, it offers flexibility in data sourcing, which users find advantageous for integrating various data sets.

    • Connectivity and Data Management

      Users praise Google Data Studio for allowing easy uploads of CSV files and its integration with Google products like Sheets and Analytics. However, it is noted that Data Studio does not store data from these sources unless the 'Extract Data' connector is used, which is limited to 100mb per data source. This limitation is a noted concern among reviewers.

    • Data Blending and Calculations

      Data blending capabilities are available in Data Studio, but users find this functionality limited as it only supports LEFT OUTER JOIN operations and does not allow for calculations across blended data sources. Nevertheless, the tool is commended for its ability to create calculated fields with a syntax based on SQL, which is easy to use for most simple formulas.

    • Visualization and Interface

      The variety of visualization types, with 33 variations on 13 different visualizations such as tables, scorecards, bullets, and treemaps, is a highlight among users. Data Studio also supports community visualizations from third parties, enhancing its flexibility. Its simple interface and data explorer are often mentioned as key features that facilitate data discovery and report building.

    • Sharing and Embedding Reports

      Sharing capabilities, such as distributing reports via email or link, and the ability to embed reports in webpages, are frequently cited as valuable features that enhance collaboration and dissemination of information.

      Note: This section does not cite specific reviews and ratings as the user instructions did not provide a source for such information.


    User Reviews of QlikView

    • Overall Rating and Specific Aspects

      QlikView has garnered an overall rating of 4.3. Users rate its functionality highly at 4.5. However, ease-of-use, customer support, and value for money each have a rating of 4. These ratings reflect user satisfaction with QlikView's capabilities in data visualization and report creation, balanced by some of the challenges in usability and support.

    • Functionality and Use Cases

      QlikView is recognized for its versatility in data visualization and its ability to integrate multiple data sources into complex reports. It is often used for creating sales and inventory dashboards, and it provides an intuitive interface that is praised for ease of implementation. Despite its powerful business intelligence features, users note that QlikView is not the best in class for detailed reporting and data visualization options.

    • Performance and Integration

      QlikView is appreciated for its in-memory processing and fast data processing capabilities. Nonetheless, users experience a slow response with heavy data volumes and a slight delay in real-time data synchronization. When dealing with data sources like BW and Big Data, QlikView is considered less user friendly, and integration with R is not possible.

    • User Experience and Support

      The user interface of QlikView is deemed clunky, and it does not allow exporting a list of all currently licensed users. Although there is a wide user group and a support forum available, the lack of certain functionalities like write-back to the database poses limitations for some users. Nevertheless, QlikView is noted to be great for students writing a thesis, and its quick implementation is a plus for many.

    • Comparisons and Cost

      Reviews often compare QlikView to other business intelligence tools, stating that it is not as good as Qlik Sense, Tableau, or PowerBI, particularly in visualization capabilities. Additionally, QlikView is considered expensive. Despite these comparisons, QlikView is still recognized for providing a ton of value to its users.

    • Customization and Automation

      QlikView allows for customization of reports and processes using VBA or other programming languages. It stands out for its ability to automate report distribution and creation, with scheduled batch jobs for ETL processes. This feature aligns with QlikView's aim to aid in effective business intelligence tasks.


    In comparing Google Data Studio and QlikView, it is evident that each platform offers unique features tailored to diverse business intelligence needs. Google Data Studio provides a user-friendly environment with seamless integration with other Google services, while QlikView offers robust data processing and a sophisticated, customizable analytics engine.

    For businesses looking for an alternative, Sourcetable presents a simplified approach to business intelligence. It syncs data in real-time across various services into a familiar spreadsheet interface, streamlining the data analysis process.

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