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Alteryx vs Business Objects: An In-Depth Comparison

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    Comparing Alteryx and Business Objects is crucial for businesses that rely on powerful tools for data analytics and business intelligence. These platforms offer different features and capabilities, which can impact an organization's decision-making processes.

    Alteryx is known for its advanced analytics capabilities, while Business Objects excels in reporting and data visualization. Choosing the right tool depends on the specific needs of your business, such as ease of use, integration options, and the complexity of data workflows.

    In this context, we'll also explore how Sourcetable provides a modernized, spreadsheet-like interface that syncs with your data as an alternative to using Alteryx or Business Objects for business intelligence tasks like reporting and data analytics.


    What is Alteryx?

    Alteryx is an analytics platform designed to enhance the capabilities of analytic leaders. It plays a pivotal role in democratizing analytics and facilitating self-service insights. The platform is instrumental in fostering collaboration with business stakeholders and ensuring that analytics align with strategic goals.

    • Applications of Alteryx

    • Streamlining budgeting processes
    • Enhancing forecasting accuracy
    • Improving reporting mechanisms
    • Increasing efficiency in financial processes
    • Minimizing risks associated with data and analytics
    • Supporting broad analytics initiatives
    • Data Management with Alteryx

    • Improving data quality
    • Ensuring data governance
    • Providing data security
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    What is Business Objects

    SAP BusinessObjects Business Intelligence is a suite designed for on-premise data reporting, visualization, and sharing. As the BI layer for SAP’s Business Technology Platform, it offers a centralized system for managing data-driven insights.


    Key Features of Alteryx

    Search Platform

    Alteryx incorporates a robust search platform for efficient data discovery.

    ETL/ELT Capabilities

    Alteryx facilitates Extract, Transform, Load (ETL) and Extract, Load, Transform (ELT) processes for data integration.

    Data Preparation

    Data preparation is streamlined with Alteryx's built-in capabilities.

    Data Enrichment

    Users can enhance their datasets with Alteryx's data enrichment features.

    Data Quality

    Alteryx ensures high standards of data quality through its dedicated features.


    Comprehensive analysis capabilities are integral to the Alteryx platform.

    Geospatial Analysis

    Alteryx offers geospatial capabilities for location-based insights.


    AutoML in Alteryx enables automated machine learning processes.


    Reporting features in Alteryx assist in generating actionable reports.

    Analytics Apps

    Alteryx supports analytics app development for customized analysis.

    Data Storytelling

    Data storytelling capabilities are provided for compelling narrative creation.

    AI Generated Insights

    Alteryx leverages artificial intelligence to deliver insights from data.

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    Key Features of Business Objects

    Reporting and Analysis

    BusinessObjects BI suite enables robust reporting and analysis, facilitating an understanding of trends and causation through ad hoc queries and BI reporting.

    Data Visualization and Analytics

    This suite includes advanced data visualization and analytics applications, empowering users to create compelling visualizations, dashboards, and applications to drive decision-making.

    Decision Support Applications

    Applications within the suite support risk assessment, efficiency improvement, and opportunity identification, contributing to informed strategic planning and execution.

    Office Integration

    Seamless integration with office applications enhances user experience and streamlines workflow by allowing data manipulation and analysis within a familiar environment.

    Data Manipulation

    Users can interact with multidimensional data using filters and manipulation tools, enhancing the data analysis process to pinpoint trends and outliers.


    Advantages of Alteryx for Business Intelligence

    Democratization of Analytics

    Alteryx enhances data accessibility across organizations, enabling a broad spectrum of users to engage with business intelligence tasks.


    Its user-friendly interface facilitates swift adoption among employees, simplifying complex data analytics processes.

    Collaboration Activation

    Alteryx fosters collaborative efforts, allowing teams to work together effectively on reporting and data analytics projects.


    Designed for enterprise scalability, Alteryx manages large datasets and complex analytics with ease, ensuring it grows with organizational needs.

    Automation of Analytics

    Automating every step of the analytics process, Alteryx reduces manual intervention and accelerates the delivery of insights.

    Community Support

    With an active community of over 500K members, users can leverage shared knowledge and best practices for improved BI outcomes.

    Upskilling Opportunities

    Alteryx offers resources to upskill employees, enhancing the workforce's ability to tackle advanced BI tasks.

    Awards and Recognition

    The platform's effectiveness is evidenced by numerous awards, signaling industry recognition for its business intelligence capabilities.

    Efficiency Gains

    Alteryx's impact is quantifiable, saving customers thousands of hours in manual work, translating to significant efficiency gains in BI tasks.


    Disadvantages of Using Alteryx for Business Intelligence

    Cost and Accessibility Challenges

    Alteryx presents financial challenges for some businesses. Its high price point and the additional cost for automating workflows make it expensive for users. The absence of a pay-per-use pricing model further limits its accessibility for businesses looking to manage costs effectively.

    Data Processing and Scalability

    Performance issues arise with Alteryx, as it can be slow to respond and latent when loading large data sets. These factors contribute to difficulties in scaling and may impede timely data analytics and reporting.

    User Experience and Functionality Limitations

    Users encounter limitations with Alteryx when it comes to ease of use. Vague error messages, missing tools, and the complexity of creating new functionalities hinder efficiency. Moreover, the lack of straightforward neural networking and forecasting tools complicates advanced analytical tasks.

    Integration and Workflow Management

    Alteryx is not optimal for integrated business intelligence tasks. Chaining and scheduling workflows is not a built-in feature, which could be a hurdle for ongoing reporting processes. Additionally, support for databases other than MS SQL Server is lacking, posing integration challenges for diverse IT environments.

    Educational Resources and Support

    The scarcity of training materials, such as videos, makes the learning curve steeper for new users. More comprehensive support is necessary to facilitate user proficiency, particularly for those working with non-MS SQL Server databases.

    Data Visualization and Project Suitability

    For data visualization, Alteryx is not the most suitable tool, which is a significant disadvantage for businesses that rely on visual reports for data analytics. Also, Alteryx tends to be more appropriate for individual projects rather than collaborative or enterprise-wide initiatives.


    Frequently Asked Questions About Alteryx

    What is the Alteryx Marketplace?

    The Alteryx Marketplace is where you can find verified assets that have undergone rigorous validation, including tools, macros, workflows, or extensions.

    Can I download Add-Ons for free from the Alteryx Marketplace?

    Yes, Add-Ons on the Alteryx Marketplace are free to download.

    Who is eligible to download Add-Ons from the Alteryx Marketplace?

    Users with an active Designer or Server license can download Add-Ons.

    What versions of Alteryx do the Add-Ons on the Marketplace support?

    The Alteryx Marketplace currently supports Add-Ons for Alteryx Designer Desktop and Server versions 2021.4, 2022.1, 2022.3, and 2023.1.

    What is the relationship between the Alteryx Marketplace and the Community Gallery?

    The Alteryx Marketplace is complementary to the Community Gallery, which is for peer-to-peer interactions, examples, use cases, and more. Some items from the Community Gallery may move to the Alteryx Marketplace.

    Use Cases for Alteryx

    • Alteryx

      Improving sports performance by generating personalized training recommendations for athletes

    • Alteryx

      Enhancing business efficiency by streamlining data consolidation from various CRM platforms

    • Alteryx

      Optimizing data science reporting and dashboards through A/B testing

    • Alteryx

      Predicting customer engagement metrics such as email open rates using machine learning

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    Advantages of Business Objects for Business Intelligence

    User-Friendly Applications

    BusinessObjects simplifies business intelligence tasks with its user-friendly applications, enhancing productivity.

    Enterprise Reporting Management

    Organizations can effectively manage their Enterprise Reporting requirements with BusinessObjects, ensuring reliable and timely reporting.

    Ad-Hoc Queries

    The platform enables users to perform ad-hoc queries, which facilitates flexible and dynamic data analysis.

    Robust Data Analysis

    BusinessObjects offers robust data analysis capabilities, supporting comprehensive insights.

    Cost Efficiency

    By reducing the total cost of ownership, BusinessObjects makes business intelligence economically viable.

    Productivity and Efficiency

    The increase in business intelligence productivity and operational stability and efficiency with BusinessObjects streamlines business processes.

    Scalability and Flexibility

    As a scalable and flexible business intelligence platform, BusinessObjects adapts to growing business demands.

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    Disadvantages of Business Objects

    High Deployment Costs

    Business Objects requires significant financial investment for deployment, making it an expensive option for business intelligence and data analytics.

    Upgrade Complexity

    The process of upgrading Business Objects is notably difficult, posing challenges for businesses seeking to maintain up-to-date BI technologies.

    Data Migration Challenges

    Migrating data to Business Objects is particularly troublesome compared to other systems. This complexity can lead to increased resource allocation for successful data transfer.

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    Frequently Asked Questions About Business Objects

    How can I use a specific feature in BusinessObjects?

    To use a specific feature in BusinessObjects, you can refer to the FAQs that explain how to use BusinessObjects features or consult the how-tos for step-by-step guidance.

    Where can I find tips for using BusinessObjects more effectively?

    Tips for using BusinessObjects more effectively are provided in some of the FAQs. You can search through the FAQs to find relevant tips and best practices.

    What should I do if I encounter a problem with BusinessObjects?

    If you encounter a problem with BusinessObjects, you can look for a solution in the troubleshooting section of the FAQs. There you will find common issues and their resolutions.

    Use Cases for Business Objects

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      Enterprise Reporting

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      Data Visualization

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      Dashboard Creation

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      Ad-Hoc Reporting

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      Self-Service BI


    Why Sourcetable is the Superior Choice for Business Intelligence

    • Simplified Data Integration

      Sourcetable provides a streamlined solution for data analytics by integrating data from multiple services into a single, spreadsheet-like interface. This simplification eliminates the complexity often associated with managing various data sources, as seen with platforms like Alteryx.

    • User-Friendly Reporting

      Unlike Alteryx and Business Objects, Sourcetable's interface is designed for ease of use, making reporting and data analysis accessible to users without specialized training. This enhances productivity and democratizes data analytics within organizations.

    • Enhanced Efficiency

      By enabling data syncing across all services, Sourcetable reduces the time and effort required to gather and analyze data, leading to quicker insights and decision-making compared to the more involved processes of Alteryx and Business Objects.

    • Cost-Effective Solution

      Sourcetable's approach to business intelligence provides a cost-effective alternative to Alteryx and Business Objects by minimizing the need for additional tools and resources to manage and interpret data.

    • Optimized for Collaboration

      With its intuitive, spreadsheet-like environment, Sourcetable is optimized for collaboration, allowing teams to work together seamlessly and efficiently, which is crucial for aligning analytics with strategic goals.

    • Streamlined Security and Governance

      Sourcetable ensures that data governance and security are maintained without the complex setup often required by comprehensive platforms like Alteryx, streamlining the management of sensitive data.

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    Comparison of Alteryx and Business Objects

    Analytics Platforms

    Both Alteryx and Business Objects serve as analytics platforms, providing tools and functionalities for data analysis and reporting.

    Data-Driven Decision Making

    Alteryx and Business Objects facilitate smarter, data-driven decision making, helping organizations to leverage data for strategic insights.

    Democratization of Analytics

    Each platform aims to democratize analytics by making it accessible to a wider range of users within an organization.

    Self-Service Insights

    They enable self-service insights, allowing users to generate their own reports and analyses without extensive technical expertise.

    Support for Various Roles

  • Both platforms are utilized by a variety of business roles, including data scientists, finance, IT, and marketing leaders.
  • Finance Functions

    Alteryx and Business Objects are used by finance leaders to streamline budgeting, forecasting, and reporting processes.

    Data Quality and Governance

    IT leaders leverage both platforms to support analytics initiatives, ensuring data quality, governance, and security.

    Marketing Optimization

    Marketing leaders utilize these tools to analyze customer data, improve campaign effectiveness, and optimize spending.

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    Alteryx vs Business Objects

    Functionality and Features

    Alteryx is an analytics and AI platform that provides enterprise analytics and enables self-service insights through AI-powered decision making. It democratizes analytics by allowing users across various departments, including finance, IT, and marketing, to streamline processes and ensure data quality and governance. In contrast, Business Objects is primarily a business intelligence platform that focuses on reporting, query, and analysis of business data.

    User Base and Collaboration

    While both platforms are used by data scientists and business analysts, Alteryx specifically aids collaboration between data scientists and business stakeholders, aligning analytics with strategic goals. Business Objects tends to be more report-centric and traditionally used by business users rather than data scientists.

    Data Governance and Security

    Alteryx emphasizes data governance and security as integral components of its platform, ensuring IT leaders can support analytics initiatives with the necessary data oversight. Business Objects also provides data governance features but with a stronger emphasis on reporting and dashboard capabilities.

    Marketing Optimization

    Alteryx provides tools for marketing leaders to unify customer data, improve campaigns, and optimize spend. Business Objects, while capable of handling marketing data, is less focused on marketing optimization and more on the general dissemination of business information through reports and dashboards.

    Self-service and AI Capabilities

    Alteryx enables self-service analytics powered by AI, facilitating non-technical users to generate insights without deep technical knowledge. Business Objects offers self-service capabilities but with a more traditional approach to business intelligence and without a strong emphasis on AI.


    Alteryx vs Business Objects vs Sourcetable


    Alteryx is an advanced analytics platform that integrates AI to support data-driven decision-making. It democratizes analytics, allowing for self-service insights across an organization. This platform is particularly useful for finance leaders, enhancing processes such as budgeting, forecasting, and reporting. Alteryx stands out for its ability to improve accuracy and efficiency, minimize risk, and support various analytics initiatives. It places a strong emphasis on data quality, governance, and security, unifies customer data, and is designed to optimize marketing campaigns and spending.

    Business Objects

    Business Objects, now part of SAP, offers data reporting, visualization, and sharing capabilities, but unlike Alteryx, it may not be as focused on leveraging AI for analytics. It provides powerful reporting tools that are designed for enterprise environments. It is known for enabling effective data management and analysis, but may require more specialized skills for optimization, potentially limiting self-service capabilities when compared to Alteryx. Data governance and security are also emphasized, although the approach to democratizing analytics may not be as pronounced.


    Sourcetable is a newer entrant in the data analytics space, focusing on providing a simplified, spreadsheet-like interface for data analysis. It is likely to be more user-friendly for those familiar with traditional spreadsheet tools, but may not offer the same depth of AI integration for decision-making as Alteryx. Sourcetable strives to make data accessible to a wider audience, potentially enhancing self-service analytics. However, it may not have the same level of specialized features for finance leaders or the same robustness in data governance and security as Alteryx. Campaign optimization and spend analysis capabilities are not detailed.


    While Alteryx, Business Objects, and Sourcetable all provide analytics solutions, they differ in their approach to AI integration, self-service capabilities, and specialized tools for finance management. Alteryx leads with AI-driven insights and comprehensive data governance, whereas Business Objects focuses on enterprise reporting and may require more specialized knowledge. Sourcetable offers user-friendly analytics with a focus on accessibility, potentially at the expense of advanced features present in Alteryx.


    Frequently Asked Questions About Sourcetable

    What is Sourcetable and who typically uses it?

    Sourcetable is a spreadsheet application that is typically used by growth teams and business operations teams. It is designed for users who need to centralize, analyze, and model data that updates over time, replacing workflows done in Excel, Google Sheets, and Business Intelligence tools.

    Do users need to know how to code to use Sourcetable?

    No, Sourcetable does not require coding knowledge. Users can query data and build live models that automatically update without needing to write code.

    How often does Sourcetable sync data?

    Sourcetable syncs data from over 100 applications and most databases every 15 minutes on the regular plan and every 5 minutes on the pro plan.

    What are the pricing plans for Sourcetable?

    Sourcetable costs $50 per month for the starter plan and $250 per month for the pro plan. The starter plan includes the first 5 users, and each additional seat costs $20 per month.

    Does Sourcetable offer a free trial?

    Yes, all plans of Sourcetable come with a 14-day free trial period.


    Alteryx Pricing Overview

    • Alteryx Designer Cloud

      The starting cost for Alteryx Designer Cloud Professional Edition is set at $4,950 USD.

    • Alteryx Designer Desktop

      Alteryx Designer Desktop is available at a price of $5,195 USD.

    • Additional Costs for New Customers

      New customers are subject to a separate platform fee. Additionally, they are required to purchase licenses for a minimum of three users.

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    Business Objects Cost Overview

    • Initial Pricing

      SAP BusinessObjects Business Intelligence (BI) starts at $14,000.00 annually or $75.00 monthly.

    • Cost Comparison

      When compared to competitors like Tableau and Domo, SAP BusinessObjects BI is more cost-effective.

    • Cost-Effective Features

    • Standardization across different company regions.
    • Rules crosschecking for consistent reporting.
    • Learning and Support

      Business Objects presents a medium learning curve for newcomers, balanced by quality customer service.

    • Limited Features

    • Dashboard view limitations.
    • Row and query combination restrictions.
    • No integrated data masking solution.


    Alteryx and Business Objects both serve the business intelligence market but cater to different needs and preferences in data processing and reporting.

    While Alteryx is recognized for its advanced data blending and analytics capabilities, Business Objects excels in enterprise reporting and data visualization.

    Sourcetable offers a simplified business intelligence solution that allows for real-time data synchronization across various services within a user-friendly spreadsheet interface.

    Simplify Your BI Tooling

    Sourcetable is the AI spreadsheet that lets you analyze your data in one place. Get unlimited access free for 14 days.