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How To Export Data from Mailchimp to CSV

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    Introduction

    Exporting data from Mailchimp to a CSV file is essential for detailed analysis and record-keeping. This guide provides step-by-step instructions to ensure you can efficiently export your campaign and subscriber data from Mailchimp. Adequate data export facilitates accurate reporting and informed decision-making.

    Once you've exported your data, you'll explore how Sourcetable lets you analyze your exported data with AI in a simple to use spreadsheet.

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    How to Export Your Data to CSV Format from Mailchimp

    • Exporting Contacts from Mailchimp

      To export your contacts from Mailchimp to CSV, start by navigating to the Audience dashboard. Click on "All Contacts" and choose the audience you want to export. Then, click on "Export Audience" and confirm the export. Once the process is complete, click "Export As CSV" to download the file.

    • Exporting Segments and Tagged Contacts

      Mailchimp allows you to export segments and tagged contacts using the same process. This flexibility ensures you can manage different subsets of your contacts effectively. Follow the same steps as exporting an entire audience to export these specific groups.

    • Types of Contact Data in Export

      Your exported files can include various types of contact data, such as subscribed, non-subscribed, unsubscribed, and cleaned contacts. This comprehensive inclusion is particularly useful for maintaining GDPR compliance.

    • Using Exported CSV Files

      Exported CSV files can be opened in any spreadsheet program such as Microsoft Excel, Google Sheets, and OpenOffice Calc. These files will contain audience fields and contact data, making them easy to analyze and manipulate according to your needs.

    • Exporting Campaign Data

      To download campaign reports as CSV files, go to Analytics, then click on Reports, and finally select Download. Note that you can download reports for individual campaigns and all campaigns except automations.

    How to Export Your Data to CSV Format from Mailchimp

    Exporting Contacts

    To export your contacts from Mailchimp, navigate to the Audience page and click on "All contacts". You can export the entire audience by clicking "Export audience". For more selective exports, use the "Export segment" option to export saved segments, tagged contacts, or specific groups of subscribers.

    Types of Exports

    Mailchimp allows you to export contacts in various categories: subscribed, non-subscribed, unsubscribed, and cleaned contacts. The exported file may be a ZIP file containing separate CSV files for each contact type. These files include comprehensive audience fields and contact data collected by Mailchimp.

    GDPR Compliance

    For GDPR compliance, you can export contacts directly from an individual's profile. This ensures that you meet regulatory requirements by providing accessible data formats.

    Using the Exported CSV Files

    All exported files are in CSV format and can be opened with spreadsheet applications such as Microsoft Excel, Google Sheets, and OpenOffice Calc. These applications allow for easy viewing and manipulation of your contact data.

    Accessing Exported Files

    Your exported files will be available in your Mailchimp account for 30 days. Ensure to download and securely store your data within this timeframe.

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    Mailchimp Use Cases

    Connecting with Customers

    SheEdits uses Mailchimp to connect with customers through email campaigns and SMS marketing. This helps them maintain engagement and support students in graduating debt-free.

    Reaching Larger Audiences

    Cambio & Co. leverages Mailchimp in conjunction with Shopify to share their handmade Filipino jewelry with larger audiences. This approach broadens their reach and enhances brand visibility.

    Strategic Guidance for Growth

    Yuool utilizes Mailchimp's Customer Success team to receive strategic guidance and a personalized growth plan. This tailored support enhances their marketing strategy and drives better results.

    Automating Surveys

    The Greater London Authority uses Mailchimp's Marketing API to automate surveys for Londoners about the future of their city. This automation streamlines data collection and enhances community engagement.

    Multichannel Campaigns

    Mailchimp helps businesses create multichannel campaigns, combining email, SMS, and more to reach and resonate with their audience. This comprehensive approach boosts engagement and sales.

    Predictive Segmentation

    Mailchimp's predictive segmentation tool helps businesses identify likely customers, allowing for more targeted and effective marketing campaigns. This increases conversion rates and customer satisfaction.

    Email Automation

    Mailchimp offers various automation features, including customer journeys, welcome emails, and abandoned cart automations. These tools can be customized with if/else rules, time delays, and contact actions, driving higher engagement and sales.

    Customizable and User-Friendly Tools

    Mailchimp provides customizable email templates and a drag-and-drop email builder, making it easy for businesses to create professional and attractive emails. A/B testing and analytics further enhance campaign performance.

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    Why Choose Sourcetable Over Mailchimp?

    Sourcetable centralizes your data from multiple sources, allowing real-time queries and manipulation with a familiar spreadsheet interface. Unlike Mailchimp, it does not limit you to email marketing data but expands to all your data needs.

    With Sourcetable, gain real-time insights from diverse data sources, ensuring your decisions are based on the latest information. Its streamlined interface simplifies complex database queries, making data access straightforward for all users.

    Experience the flexibility of manipulating data in a spreadsheet format, offering greater control and customization than Mailchimp's predefined data views. Sourcetable serves as a comprehensive data solution, integrating seamlessly into your workflow.

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    Frequently Asked Questions

    How do I export an entire audience from Mailchimp to a CSV file?

    To export an entire audience from Mailchimp to a CSV file, go to the Audience dashboard, click 'All Contacts', choose the audience you want to work with, click 'Export Audience', and confirm the export. After the export is complete, click 'Export As CSV' to download the file.

    What types of contacts can be included in a Mailchimp export?

    Exports from Mailchimp can include subscribed, non-subscribed, unsubscribed, and cleaned contacts.

    Can I export a segment or group of contacts in Mailchimp?

    Yes, you can export a segment or group of contacts from Mailchimp using the same process as exporting an entire audience.

    In what format are Mailchimp exports provided?

    Mailchimp exports are provided in CSV format. The exported files may include a ZIP file with separate CSV files for each type of contact, such as subscribed, unsubscribed, non-subscribed, and cleaned contacts.

    Which spreadsheet applications can open CSV files exported from Mailchimp?

    CSV files exported from Mailchimp can be opened in spreadsheet applications like Microsoft Excel, Google Sheets, and OpenOffice Calc.

    Conclusion

    Exporting data from Mailchimp to a CSV file is a straightforward process that can significantly enhance your data analysis capabilities.

    With your data in CSV format, you can easily manipulate and analyze it using various tools and platforms.

    Sign up for Sourcetable to analyze your exported CSV data with AI in a simple to use spreadsheet.

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