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Market Research Analysis Excel Template

Unlock market insights with comprehensive survey analysis, competitor intelligence, market sizing, and consumer behavior analytics for strategic business decisions.


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Transform Raw Data into Strategic Market Intelligence

Market research drives strategic decision-making by providing insights into customer behavior, competitive landscape, and market opportunities. Our Market Research Analysis template provides comprehensive tools to analyze surveys, size markets, and generate actionable intelligence for business growth.

From customer surveys to competitive analysis, transform raw data into strategic insights. Built for market researchers, strategists, and business analysts, this template helps you understand markets, identify opportunities, and make data-driven decisions.

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Comprehensive Survey Data Analysis

Response Analysis & Visualization

Analyze survey responses with frequency distributions, cross-tabulations, and statistical significance testing. Create professional charts and visualizations to communicate findings effectively.

Consumer Segmentation Analysis

Segment survey respondents based on demographics, psychographics, and behavioral patterns. Identify distinct customer segments and their unique characteristics and preferences.

Brand Perception & Awareness

Measure brand awareness, perception, and positioning relative to competitors. Track brand health metrics and identify opportunities for brand improvement.

Purchase Intent & Behavior

Analyze purchase intent, buying behavior, and decision-making factors. Understand customer journey touchpoints and optimize marketing strategies accordingly.

Competitive Analysis & Market Intelligence

Competitor Profiling

Create comprehensive competitor profiles including market share, pricing, product features, and strategic positioning. Track competitor movements and strategic changes over time.

Market Sizing & Opportunity Analysis

Calculate total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM). Quantify market opportunities and growth potential.

SWOT Analysis Framework

Conduct systematic SWOT analysis for your business and key competitors. Identify strategic advantages, vulnerabilities, and market opportunities.

Trend Analysis & Forecasting

Analyze market trends, growth patterns, and future projections. Identify emerging opportunities and potential disruptions in your market.

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Frequently Asked Questions

What sample size do I need for reliable results?

The template includes sample size calculators for different confidence levels and margins of error. Generally, 400+ responses provide good reliability for most market research studies.

Can it handle different survey formats?

Yes, the template works with data from major survey platforms like SurveyMonkey, Qualtrics, Google Forms, and Typeform. It includes data cleaning and formatting tools.

Does it include statistical significance testing?

The template includes chi-square tests, t-tests, and ANOVA analysis to determine statistical significance of findings. It helps ensure research conclusions are statistically valid.

How does it handle market sizing calculations?

The template uses both top-down and bottom-up approaches for market sizing. It includes TAM/SAM/SOM calculations and validation against industry benchmarks.

Can it create professional research reports?

Yes, the template includes automated report generation with charts, tables, and executive summaries. It creates presentation-ready outputs for stakeholders.

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Charts & Graphs

Create stunning, interactive charts that make data clear.

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Frequently Asked Questions

If you question is not covered here, you can contact our team.

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How do I analyze data?
To analyze spreadsheet data, just upload a file and start asking questions. Sourcetable's AI can answer questions and do work for you. You can also take manual control, leveraging all the formulas and features you expect from Excel, Google Sheets or Python.
What data sources are supported?
We currently support a variety of data file formats including spreadsheets (.xls, .xlsx, .csv), tabular data (.tsv), JSON, and database data (MySQL, PostgreSQL, MongoDB). We also support application data, and most plain text data.
What data science tools are available?
Sourcetable's AI analyzes and cleans data without you having to write code. Use Python, SQL, NumPy, Pandas, SciPy, Scikit-learn, StatsModels, Matplotlib, Plotly, and Seaborn.
Can I analyze spreadsheets with multiple tabs?
Yes! Sourcetable's AI makes intelligent decisions on what spreadsheet data is being referred to in the chat. This is helpful for tasks like cross-tab VLOOKUPs. If you prefer more control, you can also refer to specific tabs by name.
Can I generate data visualizations?
Yes! It's very easy to generate clean-looking data visualizations using Sourcetable. Simply prompt the AI to create a chart or graph. All visualizations are downloadable and can be exported as interactive embeds.
What is the maximum file size?
Sourcetable supports files up to 10GB in size. Larger file limits are available upon request. For best AI performance on large datasets, make use of pivots and summaries.
Is this free?
Yes! Sourcetable's spreadsheet is free to use, just like Google Sheets. AI features have a daily usage limit. Users can upgrade to the pro plan for more credits.
Is there a discount for students, professors, or teachers?
Currently, Sourcetable is free for students and faculty, courtesy of free credits from OpenAI and Anthropic. Once those are exhausted, we will skip to a 50% discount plan.
Is Sourcetable programmable?
Yes. Regular spreadsheet users have full A1 formula-style referencing at their disposal. Advanced users can make use of Sourcetable's SQL editor and GUI, or ask our AI to write code for you.
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