Statistical power analysis is the cornerstone of robust research design. Whether you're planning a clinical trial, designing an A/B test, or conducting academic research, understanding power helps you make informed decisions about sample sizes and detect meaningful effects.
But here's the thing—traditional power analysis often involves complex formulas, multiple software packages, and hours of calculations. What if you could perform comprehensive power analysis using natural language, get instant results, and explore different scenarios with AI assistance?
Every power analysis revolves around four interconnected elements. Master these, and you'll never struggle with sample size calculations again.
The probability of detecting an effect when it truly exists. Typically set at 0.80 or 0.90, representing your study's sensitivity to real differences.
The magnitude of the difference you want to detect. Small effects need larger samples, while large effects can be detected with fewer observations.
The number of participants or observations needed. This is often what you're solving for, but can also be a constraint in your analysis.
Your significance threshold, typically 0.05. This represents the probability of falsely rejecting the null hypothesis (Type I error).
A pharmaceutical company wants to test whether a new blood pressure medication is more effective than the current standard. They need to detect a 5 mmHg difference in systolic blood pressure reduction.
Using historical data, they know the standard deviation is approximately 15 mmHg. With α = 0.05, power = 0.80, and a two-tailed test, they need 143 participants per group (286 total).
An e-commerce platform currently has a 3% conversion rate and wants to detect a 20% relative improvement (from 3% to 3.6%). For a power of 0.80 and α = 0.05, they need approximately 8,800 visitors per variant.
A psychology researcher wants to compare four different therapy approaches. They expect a medium effect size (f = 0.25) and want 90% power. The analysis shows they need 45 participants per group (180 total).
Follow this systematic approach to get accurate power calculations for any statistical test.
Start by clearly stating what you want to test. Are you comparing means, proportions, or testing correlations? The test type determines your approach.
Input your desired power level (usually 0.80), significance level (typically 0.05), and expected effect size based on literature or pilot data.
Use Sourcetable's AI to perform the calculations. Simply ask: 'Calculate sample size for a t-test with power 0.80, alpha 0.05, and effect size 0.5'
Adjust parameters to see how changes affect your sample size requirements. What if you increase power to 0.90? What about a smaller effect size?
Power analysis is essential across industries and research domains. Here's where it makes the biggest impact.
Determine sample sizes for drug efficacy studies, medical device trials, and epidemiological research. Ensure your study can detect clinically meaningful differences.
Design A/B tests for website optimization, email campaigns, and product features. Know how long to run tests and when you have enough data.
Plan psychology experiments, education studies, and social science research. Calculate sample sizes for surveys, experimental designs, and observational studies.
Design sampling plans for quality control, process improvement studies, and manufacturing experiments. Ensure you can detect defects or process changes.
Plan studies for investment strategies, risk model validation, and market research. Calculate sample sizes for backtesting and validation studies.
Determine sample sizes for public opinion polls, customer satisfaction surveys, and market research studies. Account for response rates and subgroup analysis.
When you're testing multiple hypotheses, your effective alpha level changes. The Bonferroni correction is conservative but simple: divide α by the number of comparisons. For more sophisticated approaches, consider the False Discovery Rate (FDR) method.
Real-world studies often have unequal groups. The harmonic mean formula adjusts for this: n_harmonic = 2 × (n1 × n2) / (n1 + n2). This gives you the 'effective' sample size for power calculations.
When your data doesn't follow normal distributions, non-parametric tests like Mann-Whitney U or Kruskal-Wallis may be more appropriate. These typically require 15-20% larger sample sizes to achieve equivalent power.
Studies with repeated measurements benefit from reduced within-subject variability. The correlation between repeated measures can dramatically reduce required sample sizes—sometimes by 50% or more.
Cohen's conventions (small = 0.2, medium = 0.5, large = 0.8) are guidelines, not rules. Always base effect sizes on previous research, pilot data, or clinical significance thresholds.
Your power analysis might suggest 500 participants, but you only have access to 100. Consider increasing your effect size threshold or using more sensitive measures rather than proceeding with underpowered studies.
Calculating power after seeing your results is largely meaningless. If you didn't find significance, the post-hoc power will be low by definition. Focus on confidence intervals and effect size estimation instead.
Longitudinal studies and clinical trials often lose participants. Inflate your initial sample size by the expected dropout rate: n_adjusted = n_calculated / (1 - dropout_rate).
Statistical significance (α) is the probability of a Type I error—falsely rejecting a true null hypothesis. Statistical power (1-β) is the probability of correctly rejecting a false null hypothesis. High power means you're likely to detect real effects; low significance thresholds mean you're unlikely to claim false effects.
Start with previous research in your field, pilot data, or the minimum clinically/practically meaningful difference. If none are available, use Cohen's conventions as a starting point, but always justify your choice. Small effects often require very large samples to detect reliably.
Not necessarily. For exploratory research, 70-80% might be acceptable. For confirmatory studies or when Type II errors are costly (like missing a beneficial treatment), consider 90% or higher. The cost of additional participants should be weighed against the risk of missing true effects.
Yes, but it's more complex than simple t-tests. You need to consider the correlation structure, number of levels, and variance components. Simulation-based approaches are often more accurate than formula-based methods for complex designs.
Recalculate your power analysis with the new effect size estimate. If the required sample size changes dramatically, consider whether your original expectations were realistic or if you need to adjust your study design.
For multiple co-primary endpoints (all must be significant), use the Bonferroni correction or other multiple comparison adjustments. For multiple primary endpoints where any one being significant is sufficient, the power calculation is more complex and often requires simulation.
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